What are the responsibilities and job description for the Content Marketing Manager Job at LL Flooring in Richmond position at LL Flooring?
Qualifications
In-depth inbound marketing expertise encompassing social media, PR, ERC, and SEO practices
Comprehensive grasp of digital and content marketing trends, tactics, and user behavior
Valuable familiarity with retail, e-commerce, and flooring industries
Proven editorial skills to establish and enhance editorial processes
Track record of developing content marketing disciplines and practices
Effective storyteller with strong visual and written communication skills, simplifying complex information with a relatable touch
Over 4 years of progressive B2B and B2C content strategy and production involvement, preferably in an agency or large organization
1 years leading and managing teams
Proven success in crafting and executing result-oriented content strategies
Insight into scaling content marketing via marketing technology and resources
Self-motivated team player, skilled in cross-functional influence
Creative, adaptive problem solver enthusiastic about experimentation
Adept at managing both internal and outsourced teams
Responsibilities
Establish and lead a cohesive, scalable practice dedicated to the development and enhancement of multi-media content across diverse channels encompassing email, web, and print
Design and execute a content marketing strategy and delivery architecture that serves the needs of our audiences, producing content that reinforces LL Flooring’s expertise and distinct point-of-view as a leader in the hard-surface flooring industry
Develop and manage the enterprise content roadmap / editorial calendar that includes earned, owned, and paid content programs, ensuring alignment to customer segments and their journeys
Contribute to the enterprise roadmap for the future growth of all platforms and channels that support or depend on content
Build a content team (and / or outsourced capability) with strong writing, editorial, creative, and production expertise
Collaborate with the internal marketing team and external partners to ensure content approach and activity is creative, compelling, and coordinated
Ensure content is on-brand, consistent in style, quality, and tone of voice, as well as optimized for search and user experience across all channels
Set clear KPIs for content quality and effectiveness and lead the team towards demonstrable improvement in these success metrics
Work with analytics to create reporting for consumption by business partners and executives
Oversee the brand’s online reputation management
Build, maintain, and manage a positive online presence and reputation for the company by monitoring and analyzing online content
Keep a pulse on the job market with advanced job matching technology.
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