What are the responsibilities and job description for the Llorente y Cuenca is hiring: Senior Copywriter Brand & Ad (Creatives) · Detroit, position at Llorente y Cuenca?

LLYC is a global Corporate Affairs and Marketing firm, which works as a partner to its clients in terms of creativity, influence and innovation, with the aim of growing and protecting the value of their businesses, turning every day into an opportunity to nurture their brands.

LLYC is looking for a skilled Senior Copywriter to formulate concepts and lead creatives in executing copy to be presented to clients. The Copywriter will collaborate closely with account and creative teams to create and refine content for diverse projects across various media (print, web, mobile, video, and social media). This includes brainstorming ideas, developing concepts, and crafting compelling messaging. The ideal candidate is a quick learner with a versatile writing style.

Essential Duties and Responsibilities

Optimizing content based on analyses provided by the intelligence area.
Use data and analytics to measure the effectiveness of writing and adjust as needed.
Generate content, innovative concepts, and ideas for tactical campaigns.
Formulate content strategies aligned with the communication pillars and strategic objectives of each brand.
Adapt and create copy tailored for various digital formats.
Conduct thorough research to ensure the accuracy and consistency of information.
Understand target audiences and customize messaging to address their specific needs and interests.

Required Technical Skills

In-depth Knowledge of Digital Marketing : Must have a solid understanding of all aspects of marketing.

Analytical Skills : Strategic thinker with a deep understanding of market dynamics and business strategy.

Communication Skills : Excellent communication skills, ability to adapt your tone for different audiences and channels.

Strategic Vision : Ability to think long-term and develop solid strategies that drive the growth and success of the agency.

Adaptability and Problem Solving : Ability to adapt quickly to changes in the market and solve problems creatively and efficiently.

Education and Experience

Experience with MAC : Keynote, Microsoft Office Suite, and Management tools (Hootsuite, Adobe Social, Social Studio, etc.).

Ability to adapt strategies based on analytics, market trends, and feedback.

Strong portfolio demonstrating exceptional copywriting skills across various platforms and formats.

Comfortable working in a fast-paced, collaborative, team-centric environment.

Bachelor’s degree in Communications, Marketing, International Relations, Literature, Languages, or a related field.

5 years of related experience.

Benefits and Perks

Health, dental, vision, and life insurance.

Paid Parental Leave.

401(k) match potential and flex accounts.

Flexible work schedules and Summer Hours.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

Equal Opportunity Employer - It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation and gender identity, national origin, age, disability, genetic information, veteran status, or any other consideration protected by federal, state or local laws.

We welcome your consideration for this role and look forward to connecting with you!

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