MARKETING MANAGER

Marketing Manager, LMR

Welcome to LM Restaurants
LMR is seeking a Marketing Manager to support a portfolio of restaurants in Florida. Role will combine both Marketing and Advertising projects as well as growing our Social Media presence.

You Will Be Successful
The Marketing Manager works side-by-side with the Brand team and Operations to plan, coach, advise,
communicate, organize, roll out and track the recommended marketing campaigns based on the
provided strategy and sales driving needs. Marketing Project Manager will also lead the Carolina Ale
House Social Media efforts, including driving increased engagement. You will develop and execute social
media strategies across several restaurant concepts including guest communication, reputation
management, and online advocacy. He/She will be responsible for the development of engaging online
content to increase brand awareness, guest engagement, and to drive in-store sales. The successful
candidate must have a passion for marketing, social media, community building, operations, and fan
engagement. He/She should demonstrate excellent communication skills, strong writing ability, and an
enviable talent for multitasking. The right candidate will demonstrate creativity, flexibility, humor, and a
quick wit.

Benefits You Will Enjoy

• Competitive Salary
• Career Advancement Opportunities
• Comprehensive health, dental, vision insurance
• Company-paid Short-Term Disability and Life Insurance
• 401(k) with company contribution up to 4%
• Paid time off and flexible schedules
• Generous employee dining discounts
• Lucrative referral bonus program
• Tuition reimbursement program

Job Responsibilities

• Set goals and market-wide initiatives, evaluating their effectiveness, and sharing results with Brand and Operations
• Support and advise on specific Local Store Marketing Tactics to drive traffic and repeat visit from inside and outside the restaurant
• Develop specific intensified plans for under-performing restaurants
• Proactively communicate with Operations to identify business and marketing needs and develop immediate plans to improve sales, guest count and/or profitability
• Develop advertising strategy for sales driving campaigns. Execute and track effectiveness. Manage marketing budgets
• Work collaboratively with field support team as needed to support their local market needs.
• Manage regional/market budgets and planning calendars
• Constantly monitor the competitive environment in your markets and share with others
• Develop social media strategy, calendar, measures, and posting schedules in alignment with overall brand marketing plans.
• Develop targeted content (images, video, messages) and use social media platforms to optimize reach across specific audience.
• Measure success of social media posts and adjust appropriately to maximize impact and achieve ROI
• Manage our presence on social channels such as Facebook, Instagram, TikTok and other similar social media sites across you owned our concepts
• Manage guest communication through Yelp, TripAdvisor, Google, and other reputation management tools
• Design and host fan drives, contest, promotions across our social media channels to engage guests

Job Requirements

• 5 7 years of experience in marketing or advertising. Retail or restaurant experience a plus
• Bachelors degree in marketing. Basic social video skills a plus
• Demonstrated ability to lead social media programs with measurable results
• Demonstrated ability to increase customer engagement across multiple social media platforms
• Experience executing extraordinarily successful creative marketing campaigns
• Example of successful posts with high engagement including vibrant photography, copywriting, and messaging skills based on target audience
• Experience in the restaurant industry
• Experience in Local Restaurant marketing (grassroots marketing) to build sales
• Willingness to spend up to 90% of time in restaurants and trade areas
• Ability to travel up to 50%
• Strong leadership and communication skills
• Capable of working with and rallying multiple departments/disciplines around common goals
• Excellent written and oral communications
• Energetic, enthusiastic attitude
• Displays a character consistent with LM Restaurants beliefs & behaviors
• Good knowledge of Word, PowerPoint, Excel, and Outlook
• Self-motivated and able to juggle multiple, often conflicting priorities

Apply today. Join us and be a part of making a difference a dedication to taking care of our communities.