What are the responsibilities and job description for the Senior Copywriter/Copywriting Manager position at LMCU?
Title: Senior Copywriter
Primary Location: Grand Rapids
Employee Status: full-time, exempt
Estimated Hours/Week: 38
Remote: No
What You’ll Get: (note varied offerings based on role and hours)
LMCU is looking for a Senior Copywriter that will collaborate closely with a diverse team in the development of strategic, big picture creative ideas to be executed across a variety of consumer touchpoints including print, TV, radio, social, digital, retail, outdoor and internal branded collateral. The Senior Copywriter will be responsible for leading copy and creative development from brief to final execution and will be instrumental in championing creative solutions to key-stakeholders across the LMCU organization.
What you’ll do:
We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks.
It’s about always doing what’s best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs.
You’ll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at: Careers@lmcu.org.
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at: (616) 242-9790
Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application.
LMCU is an Equal Opportunity Employer
Primary Location: Grand Rapids
Employee Status: full-time, exempt
Estimated Hours/Week: 38
Remote: No
What You’ll Get: (note varied offerings based on role and hours)
- Weekly Pay
- Comprehensive Health & Wellness package including Medical (with prescription coverage), Dental, and vision
- Matching Health Savings Account Contributions, Dependent Care flexible spending account (FSA)
- Retirement options like 401 (k) with company match and pension.
- Paid time off: Vacation, Personal days, paid holidays, paid volunteer time, sick days, & flex time.
- Tuition reimbursement
- To see a full list of our benefit offerings – check out this helpful guide!
LMCU is looking for a Senior Copywriter that will collaborate closely with a diverse team in the development of strategic, big picture creative ideas to be executed across a variety of consumer touchpoints including print, TV, radio, social, digital, retail, outdoor and internal branded collateral. The Senior Copywriter will be responsible for leading copy and creative development from brief to final execution and will be instrumental in championing creative solutions to key-stakeholders across the LMCU organization.
What you’ll do:
- Bring marketing briefs to life through conceptual ideation, development, and execution of strategically focused creative across a variety of consumer touch points and advertising channels that moves our prospects and members to action.
- Collaborate with cross-functional partners within the marketing team and other LMCU internal business groups in finding creative solutions that effectively deliver results driven marketing and advertising collateral.
- Guide, mentor and inspire any direct reports in their day-to-day work while helping them further develop professionally and as subject matter expertise in the credit union and finance space.
- Continually research credit union and financial industry data to stay current on relevant rends impacting and potentially impacting our business. Develop a competitive data base to gain a firm understanding of the strengths and weaknesses of our competitions’ products and services, points of differentiation, and of our opportunities so collectively a firm knowledge base is established from which to draw from and to develop and write impactful copy.
- Present creative concepts in a clear, articulate and persuasive manner to key stakeholders within the marketing team and across the larger organization using excellent storytelling and communication skills.
- Ensure content aligns with our brand voice, tone and style guidelines.
- 6 years of experience as a copywriter as part of an internal creative team or agency environment required.
- Strong proofreading experience and familiarity with standard style guides.
- SEO and key search term experience is strongly preferred, but not required.
- Bachelor's degree in communications, marketing, advertising, English, journalism, or related field of study.
- Knowledge of WorkZone preferred, or other project management software.
- Familiarity with both Mac and PC Microsoft environments is a plus.
- Demonstrated success working in a fast-paced creative environment.
- Team-oriented creative with a desire to collaborate.
We’re proud of our past, thrilled with our present, and couldn’t be more excited about our future! Lake Michigan Credit Union has grown to become one of the largest credit unions in the nation with our headquarters in West Michigan.
As a credit union, LMCU is a not for profit institution, owned by its members, instead of corporate stock holders. We are accountable directly to our members, and they directly share in our success – benefitting by lower and fewer fees, better savings and checking interest rates, lower cost mortgages and a host of other advantages that simply don’t exist at traditional banks.
It’s about always doing what’s best and right for our members - it guides everything we do.
From friendly, knowledgeable and professional employees who greet you by name, to offering stellar value at every turn, LMCU works for its members.
Working with LMCU you can grow and advance in your career and work with talented teams that help you become better each and every day. As an employee you can have confidence in knowing your work is having an impact by supporting our mission of serving our members’ lifetime financial needs.
You’ll be encouraged to innovate and excel and we're committed to your empowerment as an employee, providing ongoing training, development, support, and opportunities for you to achieve your career goals.
Have additional questions about the role?
You may email us at: Careers@lmcu.org.
If you lack access to the internet or internet connectivity, or have a disability that hinders your ability to apply online, please choose one of the following options to obtain assistance:
Call us at: (616) 242-9790
Mail your resume to: 5664 Prairie Creek Drive, Caledonia, MI 49316
Please Note: These options are reserved for use by individuals requesting an accommodation as a candidate. Information received via these options will be routed to our HR team, who will provide appropriate assistance to facilitate the completion of LMCU’s online application.
LMCU is an Equal Opportunity Employer
