What are the responsibilities and job description for the Product Marketing Manager position at LMT Products?
LMT Mercer Group, Inc with headquarters in Ewing, NJ manufactures innovative products that meet the needs of current, and new customers. We’re in search of an experienced Product Marketing Manager to lead branding of our current product lines, and market outreach. This person will be a key member of our sales and engineering team and play a critical role in driving the success of our products and the growth of our business.
Responsibilities And Objectives
Responsibilities And Objectives
- Branding of current product lines focusing on the building products industry. Including packaging, labeling and point of purchase.
- Manage a wide variety of creative projects simultaneously, including but not limited to campaigns, website development, branding, packaging, digital content, printed literature, and catalogs.
- Create marketing campaigns across multiple channels including social media, and advertising to drive product awareness.
- Appraise new product ideas and strategize appropriate go-to market plans.
- Minimum 2 years experience, in hands-on production and product management of creative projects.
- Proven success in creating and overseeing all elements of product development lifecycle.
- Understanding of wide range of markets and brands, and what it takes to stand out.
- Experience with Adobe Creative Suite, WordPress and ecommerce.
- Superior ability to work independently, make sound decisions, think strategically, problem solve, multi-task while remaining focused on details.
- Knowledge of search engine marketing and online advertising.
