What are the responsibilities and job description for the Social Media & Digital Marketing Manager position at Local Kitchens?
Position Summary :
Local Kitchens is a fast-casual restaurant brand transforming the industry by pioneering a new category of dining. Through collaborations with award-winning chefs and culinary influencers, we offer a menu of exclusive, globally-inspired dishes featuring bold flavors and high-quality ingredients—all in a dining experience that’s both convenient and affordable. Founded in 2020 by former DoorDash co-founders Jon Goldsmith and Andrew Munday, Local Kitchens was built on a mission to bring communities together through food. Since then, the brand has grown to 13 locations across the Bay Area, with plans to expand into Southern California this spring.
Local kitchens is seeking a dynamic and innovative Social Media & Digital Marketing Manager to lead the brand's social media strategy, content creation, and brand storytelling across all guest-facing, digital platforms. This individual will play a crucial role in crafting compelling narratives that resonate with our audience, capturing and producing engaging content for the brand’s social media platforms (Meta, LinkedIn, YouTube), driving our paid media efforts with online advertising and SEO / SEM, and assisting in email content strategy and execution to drive frequency and brand affinity. The ideal candidate will be a seasoned digital marketer with a unique skillset – combining creative copyrighting and content creation skills with those of a data-driven mindset. He or she will be responsible for growing the brand’s online audience, guest engagement, and bringing our compelli ng story to the masses. The ideal candidate will live near a Local Kitchens location to ensure the ability to create and craft real time social media content.
Essential Responsibilities :
Social Media :
- Design and implement a comprehensive social media strategy that aligns with our brand's goals and objectives, including a channel-by-channel playbook and tone-of-voice guidelines.
- Develop and manage overarching content calendar and day-to-day posting on all brand platforms.
- Identify key performance indicators (KPIs) for social media campaigns and track performance against these metrics.
- Craft compelling narratives and engaging content that highlights Local Kitchens as a category-defining brand in the restaurant space, showcasing our unique offerings and in-store experiences to drive guest engagement and audience growth.
- Capture high-quality photos and videos in-store to create authentic and visually appealing content.
- Utilize video editing skills to produce polished and professional content.
- Respond to all guest comments, questions and feedback across social platforms according to company standards.
- Partner with designer and brand to build hyper-relevant, digital-first content to support our campaigns, chef collaborations, menu rollouts and new store openings.
- Drive real-time social media campaigns to engage in cultural, consumer and trending conversations.
Digital Marketing & Paid Media
Requirements :
Why Join Us?
At Local Kitchens, you’ll have the opportunity to shape the creative direction of a brand redefining the restaurant industry. You’ll work with an innovative team, collaborate with some of the most exciting chefs in the industry, and make an impact in a company that’s growing fast.
SocialMediaManager #SocialMedia #ContentMarketing #DigitalMarketing
