What are the responsibilities and job description for the Marketing Specialist position at Local Office on Aging?
Overview
We are seeking a dynamic and results-driven Marketing Specialist to join our team. In this role, you will be responsible for developing and executing marketing strategies that enhance brand awareness, drive community engagement. The ideal candidate will possess a strong understanding of various marketing channels, including digital and print advertising, and will be adept at utilizing marketing automation tools to streamline processes.
Responsibilities
- Develop and implement comprehensive marketing campaigns across multiple channels to promote LOA programs and services.
- Manage strategies to improve website visibility and search rankings.
- Utilize tools to monitor campaign performance and optimize strategies based on data insights.
- Create engaging content for email marketing campaigns, including donor and volunteer opportunities, while ensuring alignment with overall LOA messaging.
- Collaborate with the Development department to create targeted marketing materials that support LOA's mission.
- Mindfully budget for marketing initiatives, ensuring effective allocation of resources.
- Assist in the design of visually appealing graphics and promotional materials.
- Assist in managing e-commerce platforms to enhance online presence.
- Evaluate the effectiveness of marketing efforts through analytics and reporting.
- Speaking engagements and preparing presentations as needed.
Experience
- Proven experience in a marketing role.
- Familiarity with marketing automation tools and techniques.
- Experience in print and digital advertising is a plus.
- Strong knowledge of Search Engine Optimization (SEO) best practices.
- Demonstrated ability in email marketing campaigns with measurable results.
- Background in non-profit or collaboration with community service organizations is advantageous.
- Proficiency in budgeting for marketing projects to ensure financial accountability.
- Competence in using various software and platform systems for design tasks is essential.
- Excellent communication skills, both written and verbal, with strong attention to detail.
If you are passionate about driving impactful marketing initiatives and thrive in a collaborative environment, we encourage you to apply for this exciting opportunity as a Marketing Specialist.
Job Type: Full-time
Pay: $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Employee assistance program
- Health savings account
- Life insurance
- Professional development assistance
- Vision insurance
Schedule:
- 8 hour shift
Education:
- Bachelor's (Preferred)
Experience:
- Marketing: 1 year (Preferred)
- non-profit: 2 years (Preferred)
Ability to Commute:
- Roanoke, VA 24019 (Preferred)
Work Location: Hybrid remote in Roanoke, VA 24019
Salary : $20