What are the responsibilities and job description for the Account Executive - Digital Marketing and Advertising Job at LocaliQ | USA TODAY position at LocaliQ | USA TODAY NETWORK?

Account Executive - Digital Marketing and Advertising

Tallahassee, FL, USA

Job Description

Posted Friday, June 28, 2024 at 4 : 00 AM

Job Title : Account Executive - Digital Marketing and Advertising

Industry : Media / Advertising

Offering : Base Salary Uncapped Commission, benefits, expenses, unlimited vacation and more

LocaliQ | USA TODAY NETWORK is recruiting for an Account Executive in our Tallahassee, Florida market. AE’s at LocaliQ build relationships with local businesses to help them with their advertising and digital marketing plans. Great opportunity to join one of the top digital marketing companies and the largest local media company in the U.S. We work with local and regional businesses throughout the region to create marketing strategies that drive results. We offer an excellent support infrastructure, including a full-service internal digital agency, tools to provide data and insights, a winning work culture, a weekday work schedule, plenty of time off (MTO and paid holidays), and career growth opportunities for those that deliver results.

If you excel at building new client relationships, and if you are results-driven, competitive, and money motivated, this could be a great opportunity.

As a LocaliQ Account Executive , you’ll partner with clients to provide a broad set of solutions to include :

Build Their Presence : Website, SEO, Local Listings, Reputation & Social Media
Drive Awareness & Leads : Search Engine Marketing, Social, Display, Video, and Mobile Advertising
Grow Audience and Connect : Brand Content Solutions, Social Media Marketing
Manage Leads and Customers : Lead Alert, Engagement and Tracking Tools
Know What Works : Reporting, Mobile Tools, Insight Solutions
Emerging technology such as Virtual and Augmented Reality

As a Marketing Solutions Account Executive, you'll :

Be equipped with the region’s best marketing services and solutions, empowering you to deliver unparalleled results to your customers

Develop partnerships with large local businesses and assist them in reaching their goals through integrated marketing plans and comprehensive media solutions

Identify customer needs to develop and execute account plans and custom client solutions that differentiate USA TODAY NETWORK from competitors

Help businesses maximize their online presence with a custom approach to digital marketing

Leverage multiple USA TODAY NETWORK resources and partners to develop optimal client solutions across our suite of products, with an emphasis on digital

What you need to do to be successful in this role :

Pursue and close new business and revenue streams

Retain, manage, and grow clients in the ever-changing digital landscape

Work within a team to manage the client relationship and retain and build account revenue

Identify and understand market potential, develop and execute sales strategies across multiple platforms, including digital, mobile, targeted niche publications, promotions, and the core newspaper

Articulate and present our suite of products to business decision makers

Communicate with customers proactively via phone, video conference tools (i.e., MS Teams or Zoom), email, and in-person

Conduct face-to-face customer meetings, presentations, proposals, and demonstrations

Manage a specified sales pipeline and develop a strategy for long-term sustained success

Conduct client check-ins, upsell / cross-sell accounts, and address client market share concerns

Utilize CRM (Salesforce) effectively and efficiently recording all sales activity

What you bring to the table :

Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 1 years of experience in high acquisition, consultative B2B Sales role and college degree or acceptable equivalent of education and work experience.

A problem solver who thrives on challenges and can simplify complex issues.

Possesses a competitive nature and a collaborative team spirit.

Excellent communication and presentation skills.

Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.

Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Uncapped Earnings Potential

Unparalleled digital and marketing training for continuous learning

Intensive 4-week onboarding for new hires

Outstanding Benefit options including : Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.

Generous MTO Time off package including Company Paid Holidays

Energized and passionate team with a fun and flexible workplace

Gannett Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where Gannett employs employees.

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