What are the responsibilities and job description for the Content Marketing Manager Job at Localizationacademy in Jasper position at Localizationacademy?
Job Description : Content Marketing Manager
Location : Remote or Hybrid (with occasional travel to company HQ in London)
Reports To : CMO
Company : XTM International
About XTM International
XTM International is a rapidly growing B2B technology scale-up specializing in cutting-edge localization and translation management software. Our solutions empower global enterprises to streamline their translation workflows and deliver multilingual content efficiently.
You’ll join a collaborative and dynamic team of professionals who thrive on innovation, teamwork, and a shared passion for excellence. Together, we’re building a brand that makes a real impact on the way global businesses communicate and connect with their audiences.
At XTM International, content marketing is not just about storytelling; it is a critical driver of demand generation, pipeline creation, and ultimately, revenue growth. By producing and distributing high-quality, targeted content, the Content Marketing Manager will play a pivotal role in engaging prospects, nurturing leads, and converting them into loyal customers.
Role Overview
The Content Marketing Manager will be instrumental in amplifying XTM International's brand and thought leadership through innovative and strategic content initiatives. This role is ideal for a dynamic, self-starter who excels in repurposing existing assets, leveraging GenAI technology, and producing multimedia content to engage a sophisticated B2B audience. A background in journalism, product marketing, or a passion for storytelling will set candidates apart.
Key Responsibilities
- Content Strategy and Creation
Develop and execute a cohesive content marketing strategy aligned with business goals, targeting decision-makers in technology, localization, and enterprise-level industries.
Utilize generative AI tools to enhance content creation, ensuring high-quality and scalable outputs.
Collaborate with internal and external teams to create engaging multimedia content, including video scripts, podcasts, and interactive content.
Optimize content for SEO and distribute across multiple channels, including the website, social media, email campaigns, and industry publications.
Monitor content performance using analytics tools, drawing insights to refine strategies and improve ROI.
Partner with product marketing, sales, and customer success teams to align content with product messaging and customer pain points.
Qualifications And Skills Essential
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