What are the responsibilities and job description for the Localizationacademy is hiring: Marketing Lead in Atlanta position at Localizationacademy?
BLEND (getblend.com) is a global localization service provider founded in 2008. As an end-to-end technology-based multi-market enabler, BLEND empowers global brands to establish a native presence in fundamentally different markets worldwide. Our AI-driven technology stack, the diversity of our team, and our talented global community of linguists allow us to excel in providing high-quality localization services. BLEND is a privately held company with offices in Tel Aviv, Atlanta, Shanghai, London, Kyiv, and Bucharest.We are seeking a success-driven Enterprise Marketing manager to join our team & take part in our growth!This role reports to CMOAs the Enterprise Marketing lead at BLEND, you will lead our enterprise marketing campaigns, generate sales enablement collateral, develop our enterprise website and enhance our lead generation efforts. You will own and manage the strategic PR and thought leadership, voice-of-customer, product launches, events and tradeshows to impact sales and retention metrics.Responsibilities : Lead and execute a wide range of projects, from product marketing and sales enablement to customer stories, market research, events and tradeshows.Create compelling messaging and positioning to differentiate our offering in the market.Create effective sales enablement assets, including case studies, battle cards, presentations, one-pagers among others.Develop video content in partnership with other team members and freelancers.Collaborate and engage with customers to create success stories and facilitate webinars and conference sessions.Lead the implementation of go-to-market plans for new product launches and feature releases.Lead media relations and collaborate with industry influencers.Track industry trends and competitor offerings, pricing models, and marketing strategiesDrive impact : Measure success by tracking relevant performance KPIs like conversion rates and expansion.Requirements : Native English speaker - a must.Excellent writing, copywriting, and communication skillsMinimum of 3 years in content marketing roles in global organizations.Familiarity with SEO, inbound marketing, demand generation, and marketing automation tools.Experience working closely with sales teams and clients both to deliver content and to gather feedbackAbility to think creatively while making decisions based on dataMotivated self-starter who thrives in fast-paced marketing environmentsTeamwork skills a must, proven ability to manage external resources and collaborate with other functions in the company#J-18808-Ljbffr
