What are the responsibilities and job description for the Field Marketing Manager position at Loco Coffee Co.?
Field Marketing & Events Manager – Loco Coffee
Are you ready to bring Loco Coffee to life in the field? We’re looking for a hands-on, energetic Field Marketing & Events Manager to lead our experiential marketing efforts. This role is all about getting cans in hands, creating memorable brand experiences, and building strong community connections through events, in-store demos, and brand ambassador programs.
If you’re a creative, outgoing, and highly organized marketer who thrives in fast-paced environments, let’s talk!
What You’ll Do:
- Event & Demo Program – Plan, execute, and manage a year-round demo and event strategy to drive trial and awareness in key markets. Research, outreach, and coordinate participation in community events, fitness expos, festivals, and retail activations.
- Brand Ambassador Management – Recruit, train, and lead a team of brand reps and field marketers to execute activations and ensure best-in-class consumer engagement.
- Retail & Sales Support – Work closely with our sales team and retail partners to ensure strong merchandising, product visibility, and strategic in-store activations that drive velocity.
- Community & Influencer Partnerships – Build relationships with local businesses, influencers, and event organizers to create buzz and expand Loco Coffee’s footprint in the market.
- Inventory & Logistics Management – Oversee sample distribution, event materials, and storage needs to keep everything running smoothly.
- Reporting & Insights – Track event impact, gather consumer feedback, and provide insights to optimize future activations.
Who You Are:
- 2-3 years of experience in field marketing, brand activation, or event management (CPG/beverage experience preferred).
- Energetic, personable, and outgoing – You thrive in front of a crowd and love engaging with consumers.
- Creative & strategic thinker – You bring fresh ideas to make events exciting and impactful.
- Highly organized & adaptable – You can juggle multiple events, teams, and partnerships with ease.
- Must be based in the Boston area – this role requires local market knowledge and hands-on event execution.
- Comfortable working evenings, weekends, and traveling (40-60% of the time).
- Passionate about coffee, health, and active lifestyles.
- Able to lift 25 lbs and stand for extended periods at activations.
Why Join Loco Coffee?
- Full-time, salaried position with competitive pay benefits.
- Opportunity to build and shape our field marketing program from the ground up.
- Fast-paced, startup environment where your ideas and energy make a direct impact.
- Be part of a brand that’s shaking up the coffee industry with clean, functional energy.
If you’re ready to hit the ground running and make Loco Coffee the go-to choice for on-the-go coffee lovers, apply now!