Cluster Director of Group Sales

Job Description

Job Description

Lodgco Hospitality is on the lookout for a Cluster Director of GROUP Sales to become part of the team! We are seeking a dynamic and results-driven candidate to represent four properties within Lodgco’s portfolio, located in Sarasota and Manatee County. This role plays a pivotal part in driving sales and brand awareness, working closely with our Cluster Director of Corporate Sales to ensure cohesive and effective representation of these properties : Hyatt Place Lakewood Ranch, Hyatt Place Sarasota Airport, Ameniti Bay, and Magnolia Pointe.

JOB SUMMARY : The Cluster Director of GROUP Sales is responsible for strategically driving top-line revenue growth for the appointed hotels by soliciting new accounts and promoting all properties and / or brands. You will play a key role in achieving the hotel’s financial goals, boosting occupancy during slower periods, and implementing effective sales and marketing strategies.This position requires leadership, market insight, and a strong ability to communicate and collaborate with all departments to ensure the property’s success.

ESSENTIAL JOB FUNCTIONS :

• Develop and execute marketing and sales strategies for each hotel / deployed segment (Marketing Plan, Quarterly action plans)
• Execute key brand initiatives
• Ensure brand website has correct and relevant information
• Demonstrate guest service by responding to guests’ needs promptly and with enthusiasm
• Knowledge of all corporate and group business in the market and where that business stays
• Solicit new business from key demand generators by deployed segment
• Identify and maintain communications with the hotel’s key accounts and re-solicit repeat business
• Develop relationships within community to strengthen and expand customer base
• Attend local networking, trade show, and CVB events
• Market the hotel through local advertising, blitzes, direct mail, etc.
• Read and understand sales budgets while meeting and / or exceeding budgeted revenue
• Participate in weekly revenue meetings
• Complete Displacement Analysis as needed
• Complete weekly and monthly sales reports
• Review daily reports for new opportunities and analyze for revenue opportunities
• Analyze competition’s strengths and weaknesses for each market segment
• Meet or exceed weekly / month activity goals (site tours, sales calls, tele-prospecting and cold calls)
• Maintain account files in sales CRM with all activities tracked for each account
• Create customer correspondence as required – sales agreements, proposals, bi-annual account reviews and thank you letters
• Confirm all groups and meeting details prior to arrival
• Communicate with hotel team for execution of group’s needs (BEO’s and group resumes)
• Greet meeting / event contacts for each meeting and confirm clients’ expectations. (GM / AGM to assist)
• Maintain a tracking system for all meetings and groups. All groups are to be loaded in the sales CRM
• Build and maintain group blocks
• Execute in house referrals and solicitation programs
• Hold front desk accountable for accurate account tracking in reservation system
• Complete and distribute group resumes to the operations staff prior to the posting of the weekly schedules to ensure proper staffing levels

OTHER DUTIES :

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

COMPETENCIES :

REQUIRED / PREFERRED EDUCATION AND EXPERIENCE

ADDITIONAL ELIGIBILITY QUALIFICATIONS

Valid driver’s license and safe driving record – satisfactory criminal background screening required – professional references

SUPERVISORY RESPONSBILITY

This position may manage other staff or managers.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to verbally communicate, listen, stand for long periods of time, ability to walk, kneel, stoop, bend, and lift up to 50 pounds.

EXPECTED HOURS OF WORK

Some flexibility of hours is allowed, but the employee must be available during core business hours (generally recognized as 8 am to 5 pm Monday – Friday) expectation is approximately 40 hours per week. Occasional evening and weekend work is required.

EEO STATEMENT

In accordance with all applicable local, state, and federal laws, Lodgco is committed to a policy of nondiscrimination and equal employment. This policy requires that all decisions involving hiring, promotion, transfer, compensation, benefits, training, discipline, and all other personnel practices and terms or conditions of employment will be made without regard to race, color, religion, sex, age, national origin, disability, genetic information, height, weight, marital status, veteran status, sexual orientation or any other protected characteristic under state, federal, or local law. Lodgco also prohibits retaliation against any employee because the employee has engaged in an activity that is protected under state, federal, or local law.