Regional Director of Sales

Job Description

Job Description : \n\nLocation : Remote. Lodging Dynamics, based in Provo, Utah, is a nationally recognized and award-winning operator of premium-brand, select service, and extended-stay hotels. As one of the few third-party operators approved by Marriott and Hilton, we are committed to delivering exceptional hospitality experiences by taking great care of our guests, our team members, our owners, and the communities in which we work and live. JOB SUMMARY The Regional Director of Sales (RDOS) is a strategic leader responsible for driving topline revenue growth across a portfolio of assigned hotels. This position oversees and collaborates with on-property and corporate leadership to ensure optimal market positioning, sales strategy execution, and revenue performance. The RDOS works closely with the Revenue Management, Marketing, and Operations teams to develop and implement innovative strategies that maximize market share, profitability, and customer satisfaction.ESSENTIAL JOB FUNCTIONSWorks closely with General Managers and Sales Leaders to optimize Sales staffing and deployment at each hotel.Develops and implements strategic sales plans to achieve and exceed revenue goals for all properties in the assigned portfolio.Works closely with Sales leaders to create and track booking goals, booking pace, and ensure effective sales strategies are in place.Reviews Delphi bookings, pace, and sales activities for each assigned seller weekly / monthly to ensure targets and goals are being achieved. Works directly with General Managers and Sales leaders to address performance gaps.Analyzes market trends, competitive intelligence, and hotel performance data to adjust sales strategies and ensure market competitiveness.Conducts regular property visits to review sales performance, provide coaching, and support strategic objectives.Conducts weekly / bi-weekly one on ones with Sales leaders to further training and development while also increasing accountability towards goals and processes.Works closely with Sales leaders to establish and execute quarterly sales action plans for assigned hotels.Provides leadership, guidance, and support to property-level Sales teams to ensure alignment with company goals and initiatives.Monitors and tracks group crossover goal progress monthly for assigned hotels. Strategizes with Sales leaders to improve pace and ensure goals are achieved.Conducts regular portfolio reviews with property teams and corporate leadership to report on progress and address sales challenges.Reviews and analyzes all group, contract, and corporate transient revenue forecasts for assigned hotels each forecast cycle. Works closely with Sales leadership to improve forecasting processes and accuracy.Evaluates all Sales & Marketing expenses for assigned hotels to ensure optimal budgeting and forecasting is taking place. Consistently reviews usage of all sales subscriptions to ensure they are still needed for assigned properties.Identifies opportunities for cross-selling, upselling, and leveraging synergies between properties.Recruits, mentors, and develops high-performing Sales professionals to drive results and foster a positive sales culture.Leads and / or participates in Sales huddles and Commercial Strategy field calls.Responsible for overseeing a sound Request for Proposal (RFP) process for each hotel. This includes strategy and due date adherence.Collaborates with VP of Sales & Marketing to develop and implement companywide strategic Sales initiatives to drive topline revenue and capture market share.Conducts regular team meetings with Sales leaders of assigned hotels to address training gaps and foster collaboration within the team.Collaborates with VP of Sales & Marketing to create and track Sales recognition and bonus programs. This ensures programs stay relevant and valuable to the teams and company.Collaborates with General Managers, Sales leaders, and Revenue Management to establish annual budgets and business plans.Ensures efficient use of Sales and Marketing systems, tools and resources, delivering a strong return on investment (ROI) on all initiatives.Works closely with the VP of Sales & Marketing to execute and participate in quarterly companywide sales blitz.Assists VP of Sales & Marketing with assigned business development and due diligence projects as requested.Represents the company at industry events, trade shows, and networking opportunities to promote the portfolio.Attends owner presentations as requested. Works closely with assigned hotel teams to ensure preparation and presentation is effective and optimal. Reviews sales material in advance for all owner presentations for accuracy, organization, and detail.Collaborates with VP of Sales & Marketing to create and implement Sales Standard Operating Procedures (SOPs) and job aids for the company and portfolio of hotels.Maintains a professional appearance in accordance with Company standards; wears the appropriate uniform or attire.Maintains open and effective communication with team members and management.Attends and participates in team meetings.Adheres to established safety and emergency procedures and protocols, this includes Company, federal, and state specific regulations and guidelines.Completes all required Company training / compliance courses as assigned.Adheres to Company standards and maintains compliance with all policies and procedures.Performs other related duties and responsibilities as assigned.EDUCATIONBachelor's degree from an accredited university or equivalent experience in related field.EXPERIENCEA minimum five (5) years of supervisory sales experience within the hospitality industry required.SUPERVISORY RESPONSIBILITIES Oversees and coordinates the department's activities, with a focus on supervisory and organizational goals. While a portion of the time may involve performing tasks similar to those of direct reports, the primary responsibilities are related to management and coordination. Analyzes and resolves issues, establishes work methods, ensures regulatory compliance, and maintains productivity. Uses judgment within established procedures and policies to make appropriate decisions and take necessary actions. Specific supervisory duties include, but are not limited to the following : Determines and creates policies, procedures, and manuals for direct reports.Establishes objectives and goals for the team.Assigns, monitors, and reviews work; evaluates direct report's performance.Recruits and interviews.Orientates and trains.Issues corrective action and makes recommendations for termination.Investigates and resolves concerns and complaints.Develops and oversees the department's budget.LICENSES & CERTIFICATIONSThis position does not require licenses or certifications.SKILLS & ABILITIES This position requires the capability to understand and follow both oral and written directions, as well as the ability to communicate effectively with others in English and interact successfully with internal and external customers.Advanced proficiency of Delphi, Cvent, Meeting Broker, Knowland, Amadeus TravelClick, and Brand Distribution systems required.Proven prior performance with consistently leading a sales team to achieve sales goals and the ability to grow market share.Possesses a deep understanding of hospitality industry trends.Able to budget and forecast effectively and accurately.Able to articulate strategies behind topline generation.Proven success in leading teams to achieve ambitious financial targets.Strong understanding of market segmentation, revenue management, and sales strategy in hospitality.Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.Expertise in business intelligence tools and hotel management software.Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate across departments.In-depth knowledge of the hospitality industry, including market dynamics, guest segmentation, and distribution channels.Ability to think strategically and act decisively in a fast-paced, ever-changing environment.Results-driven with a focus on continuous improvement and innovation.Strong business acumen and financial literacy.Adaptable, proactive, and capable of leading in times of change or uncertainty.Passion for delivering exceptional guest experiences while driving business performance.Ability to adjust effectively to evolving work environments and shifting customer (internal / external) requirements.Able to maintain a positive and professional working environment.Fosters a culture of excellence.Able to work effectively in a culturally diverse environment and support diversity and inclusion within the organization.Proficient in time management; the ability to effectively organize and manage multiple priorities.Recognizes an emergency situation and takes appropriate action.Emotional intelligence and interpersonal skills, with the ability to build strong working relationships with team members at all levels.Skilled in building and motivating a team, fostering a collaborative environment and inspiring high performance.Analytical and problem-solving skills.Strong focus on accuracy and precision.Performs well with frequent interruptions and / or distractions.Understands how to develop and implement business strategies.Ability to interpret and create policies, procedures, and manuals.Able to communicate appropriately and effectively with all levels of management and external stakeholders.Business acumen, including but not limited to financial management, budgeting, cost control, and revenue optimization.Ability to effectively listen, understand, and resolve challenges and concerns from management, team members, and / or customers (internal / external).Exceptional interpersonal skills to include coaching, counseling, and mentoring.Able to identify and seize revenue-generating opportunities while effectively managing costs and resources.Visionary mindset, capable of developing and executing a comprehensive business strategy that aligns with brand identity and exceeds guest expectations.Knowledge of key industry trends, best practices, regulations, and the current industry landscape.Proven ability to drive revenue growth, optimize costs, and achieve financial targets.Able to engage diplomatically and effectively with third party operators and owners, empathizing, and reacting appropriately to partner feedback and helping resolve issues where necessary.Proficient in negotiations.Proficient in public speaking.Basic math skills.Basic knowledge of Google Docs / Microsoft Word.Proficient in Google Sheets / Microsoft Excel.Basic knowledge of Google Slides / Microsoft PowerPoint.Basic knowledge of Gmail / Microsoft Outlook.TRAVEL REQUIREMENTS75% travel required.PHYSICAL DEMANDSStanding : Particularly for sustained periods of time.Walking : Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often. Walking : Moving about on foot to accomplish tasks. Specifically, for long distances or moving from one work site to another often. Pushing : Using upper extremities to press against something with steady force in order to thrust forward, downward, or outward.Pulling : Using upper extremities to exert force in order to draw, haul, or tug objects in a sustained motion.Lifting : Raising objects from a lower to a higher position or moving objects horizontally from position-to-position. Specifically, if it occurs to a considerable degree and requires substantial use of upper extremities and back muscles.Talking : Expressing or exchanging ideas by means of the spoken word. Those activities in which they must convey detailed or important spoken instructions to other workers accurately, loudly, or quickly.Hearing : Perceiving the nature of sounds at normal speaking levels with or without correction. Ability to receive detailed information through oral communication, and to make the discriminations in sound.Hands to Fingers : Picking, pinching, typing, or otherwise working, primarily with fingers rather than with the whole hand as in handling.Repetitive Motion : Substantial movements (motions) of the wrists, hands, and / or fingers.Close Vision : Clear vision at 20 inches or less. Required to perform an activity such as preparing and analyzing data, transcribing, viewing a computer terminal, extensive reading or visual inspections.Color Vision : Ability to identify and distinguish colors.Sedentary Work : Exerting up to 10 pounds of force occasionally and / or a minor amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.WORK ENVIRONMENTNone : No exposure to adverse environmental conditions (typical office / administrative setting).DISCLAIMER This job description provides a general overview of the work performed, including the typical responsibilities and level of duties associated with this position. It should not be construed as an exhaustive list of tasks or obligations for any individual team member. This description does not alter the employment relationship between the Company and its team members. The Essential Job Functions, Physical Requirements, and Work Environment characteristics outlined are intended to reflect the requirements needed to perform the essential functions of this role effectively. Management retains the authority to modify, adjust, or revoke job duties and responsibilities as needed, and to make reasonable accommodations to enable qualified team members to fulfill the essential functions of their roles. The Company is an Equal Employment Opportunity (EEO) employer and is committed to providing a work environment free from discrimination and harassment. All employment decisions are made based on merit, qualifications, and business needs without regard to race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected status /