What are the responsibilities and job description for the Social Media Strategist position at Loews Hotels, LLC?

Social Media Strategist

At Loews Hotels at Universal Orlando, our team members get to make a difference and have fun every day. Our world-class team brings to life the incredible, award-winning hotels located at Universal Orlando Resort.

Named one of Central Floridas Top Workplaces and one of Americas Best-in-State Employers by Forbes, we are committed to our power of we culture.

Are you looking for a place where you can bring your authentic self to work every day andbe able to connect, engage and delight?

We offer excellent benefits and perks including one free meal per shift and free theme park access.

We have a dynamic culture that makes every day interesting, challenging, fulfilling and fun.

We embrace diversity at our core and offer the opportunity for all team members to reach their potential.

We invest in training and development opportunities for all team members.

We promote social responsibility by being a good neighbor in the community.

We care for you, just as we care for others.

About Lakewood Regional Support

Our regional support center provides resources to our hotels for multiple areas including Human Resources, Engineering, Purchasing, Accounting, Security, Group Reservations, Guest Contact Center, Information Technology, Laundry and Communications.

Who We Are : Founded in 1960, Loews Hotels & Co-operates iconic hotels and resorts across the U.S. and Canada. Together, our diverse and welcoming teams craft exceptional experiences in iconic destinations.

Growth and belonging start here ; youll be valued for who you are and the goals you have. Whether your next career chapter involves making memories for guests or supporting our properties in our Corporate Office, every rolefrom Guest Services to Finance, Culinary to IToffers opportunities to grow and make a meaningful impact.

Creating a Team Member experience where you belong no matter what race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status that makes you, you is a daily focus for us.

What We Offer :

Competitive health & wellness benefits, 401(k) & company match
Paid Sick Days, Vacation, and Holidays, Paid Bereavement
Pet Insurance and Paid Pet Bereavement
Training & Development opportunities, career growth
Tuition Reimbursement
Team Member Hotel Rates, other discounts, perks and more
Many of our Leadership positions are bonus eligible

What Were Looking For :

The Social Media Strategist will develop and implement social media campaigns that align with the organizations overall marketing and business goals.

Who You Are :

Proactively anticipates industry shifts

Adaptability to audience and target market

Ability to engage with online communities effectively

Has a customer-centric mindset

Takes initiative and follows through on all assignments

Ability to work varying schedules

Effective time management

Team player who meets deadlines and interacts effectively with all levels of the organization

Veterans and military spouses encouraged to apply

What Youll Do :

Creates, curates, and schedules eye catching social media content in ordinance with brand standards and guidelines.

Manages the organizations image through social media platforms.

Collaborates with other departments and external partners to align social media efforts with broader organizational objectives.

Oversees and coordinates with stakeholders to execute photo and video shoots at on-side hotels.

Analyzes social media metrics to assess the effectiveness of campaigns and uses that data to inform future strategies.

Manages a highly engaged community of across multiple social media sites and liaises directly with hotel teams to escalate and resolve guest service issues.

Collaborates effectively to set the tone, voice, and content strategy for the companys social media channels to align with business objectives.

Identifies opportunities and makes suggestions to operations based on trends seen in guest sentiment.

Executes paid social medial ad across platforms.

Researches incoming influencers requests to determine brand fit and destination experience.

Identify and resolve social media posts that violate company policies and parameters.

Your Experience Includes :

3 years of relevant work experience, preferably in hospitality or travel

Excellent knowledge of Facebook, Instagram, X and LinkedIn

Strong organizational, communication and writing skills

Proficient in systems operations including Microsoft suite

Knowledge of image editing tools and camera equipment

Degree in Public Relations, Communications, Marketing, Advertising, Journalism, or related field of study

Experience with social medial marketing tools, including; Sprout Social, Sprinklr, and Pixlee

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