What are the responsibilities and job description for the Area Director of Public Relations Job at Loews Hotels in Atlanta position at Loews Hotels?
Situated in the epicenter of Midtown, Loews Atlanta Hotel is walking distance to some of the best attractions in the city. Welcome to Atlanta's Most Vibrant Neighborhood. With spectacular views, beautiful rooms and an ideal location - this property is a modern-age Southern charmer.
The Area Director of Public Relations is a communications expert focusing on messaging, across all audiences internally and externally. This role will oversee all aspects of earned media (PR / social media) from both the strategic and tactical side for Loews Atlanta and Loews Vanderbilt , and on a smaller scale Loews New Orleans . To generate and maximize relevant exposure for the properties on a local, regional, and national level. Proactively implement and promote Loews Hotels Brand programs to local media, serving as a liaison between the hotels and the community through strategic communications and social media engagement.
Accountability :
Brand Awareness / Compliance and Hotel Awareness
Positive tone of Voice
Copy Writing
Photography / / Content
Social Media
Media Relations
Driving messaging / PR around the 3 Rs (revenue, reputation and relevance)
Essential Functions and Responsibilities
Develop and execute PR and social media strategies for the hotels, keeping the hotel's positioning and brand top of mind
Be the creator and gatekeeper of all copy and content for the hotels
Create newsworthy promotions and story ideas to include F&B, spa, family, leisure, weddings, group and other topics that are relevant to the hotels
Comprehensive management of social media, encompassing both strategic planning and execution.
Promote Good Neighbor promotions or events
Develop and maintain hotels' media materials and press areas of the Loews Hotels website
Distribute media releases for each hotel's key markets on both national and local levels
Keep abreast of consumer and trade media interests to better capitalize on publicity opportunities.
Maintain strong media relations with local and regional journalists and pitch hotel efforts
Create media personalities within the hotel staff - i.e. GM, chefs, concierge, etc. to generate positive exposure for the hotel. Train staff as needed to appear on camera or be interviewed
Participate with local CVBs to stay current on destination promotional efforts, and host journalist requests when appropriate
Develop relationships with organizations and businesses within key markets that support and enhance PR efforts
Liaise with onsite contacts about media visits and requests
Manage all media inquiries, press visits and onsite productions
Monitor all forms of media (TV, radio, online and print), report on media mentions and share best media coverage
Responsible for media relations in the event of a crisis at the hotel. Prepare and keep the crisis plan current.
Become an advocate of the company by nurturing relationships with key influencers in the community and work with local PR efforts to maximize reach
Develop monthly reports in a timely efficient manner
Regular attendance in conformance with standards
May be required to work varying schedules to reflect business needs
Required to attend all training sessions and meetings
Supportive Functions and Responsibilities
Work with marketing on partnerships with a "newsworthy" focus which fall under the hotel's positioning and brand strategy
Other duties as assigned
Qualifications
Required :
Excellent written and oral communication skills
Minimum of seven-plus years in public relations with a lifestyle or hospitality brand or a PR agency
Self-starter with strong organizational and leadership skills
Creativity
Strong understanding of various social media platforms (Facebook, Instagram, X and LinkedIn) and their best practices.
Experience with community management and building online relationships.
College Degree
Excels in a fast-paced work environment
Able to work a flexible schedule including some weekends and holidays
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