What are the responsibilities and job description for the CRM Specialist & Engineer (Remote) position at Loginsoft Consulting LLC?
NOTE: THIS POSITION IS TO JOIN AS W2 ONLY.
CRM Specialist & Engineer
Location: Remote California
Duration: 8 Months
Aout Role The CRM Specialist & Engineer will build and oversee ongoing and custom projects created in Salesforce Marketing Cloud, Snowflake, and other tools to drive revenue and increase subscriber engagement for Client. This position will join the Client Studios Marketing Operations team that supports all brands inthe Client umbrella including WB films and TV shows in theatrical and home entertainment, studios, Consumer Products, Max, etc. This role involves developing and implementing custom landing pages, templates, automations, journeys, API calls, SQL queries, as well as CRM campaigns through emails, push notifications, and in-app messages. It will require close collaboration with Marketing, Operations, and Data Engineering teams. The ideal candidate should be highly organized, detail-oriented, and comfortable working in a fast-paced, evolving environment.
Daily Responsibilities:
- Email build and execution – 60%
- SFMC backend technical projects – 30%
- Miscellaneous projects – 10%
Responsibilities Listed:
- Maintaining email calendar of CRM sends.
- Process subscriber data to ensure email compliances.
- Analyzing email statistics post-send.
- Help QA with CRM sends.
- Finding new opportunities and strategies to help enhance email engagements through AB testing.
Technology requirements:
- Proficiency with Salesforce Marketing Cloud, Braze, or similar CRM platforms.
- Strong understanding of HTML, CSS, Javascript, SSJS, Ampscript, and SQL.
- Ability to analyze data and synthesize findings in utilizing tools like Excel or Tableau.
- Familiarity with Photoshop, Illustrator, and DreamWeaver.
Years experience:
- 3-5 years of experience in email and mobile marketing or closely related fields
Must Have Skills / Requirements
- Proficiency in Salesforce Marketing Cloud
- Years of Experience (3-5 ); Email studio, automation, and reports.
- Well versed in HTML
- Years of Experience (3-5 ); Usage of Photoshop and DreamWeaver.
- sage of Microsoft Applications
- Years of Experience (1-3 ); MO365 applications.
Nice to Have Skills / Preferred Requirements
- Demonstrated experience driving key business KPIs through innovative approaches to project strategy and execution
- Experience with data analysis in Python or R a strong plus
- Experience in performance or direct response marketing, ideally within a large consumer-focused brand
- Interest in movies, games, and comics is a plus
- Bachelor’s Degree with Major or Minor in Marketing, Business, or related fields is preferred
- Certifications in SFMC is a plus
- Able to work PST or MST time.
Soft Skills
- Demonstrated knowledge of good subscriber data management
- Understanding of international privacy regulations (GDPR, CCPA, etc.) and how they impact CRM program strategy
- Ability to manage multiple projects simultaneously in a deadline-driven environment
- Experience building customer journeys and knowledge of how to leverage lifecycle marketing principals to maximize CRM program ROI
