What are the responsibilities and job description for the Social Media Manager position at Lola Blankets?
Job Title : Social Media Manager
Company : Lola Blankets
Location : Utah based preferred
Salary : TBD
About Lola Blankets :
Lola Blankets is a fast-growing comfort and lifestyle brand. We believe that the world can be a much cozier place–and we’re on a mission to make that happen! We are looking for creatives like you to help make this mission a reality. Thank you for your interest in this position!
Key Responsibilities :
Content Creation & Paid Media :
Develop, design, and curate engaging content for daily posts across all of Lola Blankets' social media platforms (Facebook, Instagram, Twitter, Pinterest, etc.)
Own all social media content calendar creation and execution
Assist in planning and coordinating photoshoots
Ideate and craft eye-catching and trendsetting reels / TikToks that showcase our products and brand essence
Work with design team to create aesthetically pleasing visual assets that align with the brand's identity
Lead UGC / ad content acquisition strategy and work with paid media buyer to apply best practice paid media strategies, continually learning from our results
Brand Voice & Personality :
Work with our copywriter to ensure every social media post and engagement with the unique voice and personality of Lola Blankets, ensuring consistency across all platforms
Act as the brand guardian, ensuring that all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience
Community Sentiment :
Respond to all comments & DMs on all paid and organic channels (including whitelist and influencer content)
Work with customer care team on overall customer sentiment
Keep a pulse on industry trends and how we should position our product against competing products on social media
Analytics & Reporting :
Monitor and report on feedback and online reviews, utilizing metrics to gauge the success of our campaigns
Continuously optimize our strategies by understanding and leveraging analytics
Desirable Skills and Qualifications :
Proven experience in creating compelling content across social media platforms
An innate eye for design and the ability to translate creative ideas into stunning posts
Familiarity with graphic design tools like Photoshop, Illustrator, etc., is a plus
A keen understanding of current social media trends
Willingness to to work across teams and take on a startup mindset
Demonstrated ability to manage multiple projects, deadlines, and priorities efficiently
What's in it for you?
Salary TBD
21 days paid vacation all federal holidays (except parts of Thanksgiving 🙂)
Full health benefits
16 weeks of paid maternity leave available
55% off Lola Blankets for friends and family
Opportunities for career growth and leadership roles within Lola Blankets
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