Demo

Branch Manager

Long & Foster
Fredericksburg, VA Full Time
POSTED ON 11/28/2024 CLOSED ON 1/19/2025

What are the responsibilities and job description for the Branch Manager position at Long & Foster?

Purpose of Job

To manage one or more real estate sales offices. Recruit, train, and retain a high-performing team of real estate agents to achieve profitability and growth targets. Create & foster a Culture of “Winning” within the office(s) in collaboration with regional management and core business line partners to carry out and enhance sales office objectives, policies and programs and the One Team mission.

Job Duties and Responsibilities

Sales Office General Management

  • Oversee office operations under regional management oversight to achieve corporate goals and maximize profitability.
  • Implement and manage programs to exceed financial and operational objectives, including budget, revenue, space utilization, core service utilization, roster and transaction units and other key metrics as defined by regional manager.
  • Review financial statements, e-Reports and other Company reports to monitor financial and operational performance monthly to ensure office efficiency and profitability.
  • Stay updated on industry and regulatory trends and competitive landscape and be able to train same to agent constituency.
  • Adhere to legal and regulatory issues per Principal Broker and Legal Department directives.
  • Implement and support company initiatives and changes, maintaining strong company alignment and brand loyalty.
  • Manage and develop office staff through recruitment, training, and performance management.
  • Actively engage in local and state level Realtor associations and boards and participate in community events to promote the company.

Sales Associate Recruitment, Retention, Development, and Support

  • Define and consistently work regular plan for ongoing recruiting and office productivity growth.
  • Strategically recruit and retain sales associates focusing on company dollar growth and profitability with a culture of fun and engagement.
  • Provide weekly group and one-on-one coaching and training development to enhance associate performance and knowledge. Focus on growth in the middle quadrants.
  • Support sales associates in transaction management and customer service.
  • Lead weekly sales meetings and training to drive office sales, industry knowledge and morale.
  • Foster community engagement and internal office relationships to maintain a positive work environment.
  • Maintain a high level of visibility and availability to support agents and staff and promote a collaborative team environment.

Drive Core Service Adoption and Capture

  • Lead the Core Services team assigned to the office/offices – set expectations with the team in terms of visibility and participation of team members.
  • Execute programs and practices to achieve the One Team’s goals and initiatives (real estate, title, mortgage, insurance, inspection, property management, moving and relocation). Support and drive the growth of Long & Foster’s core service businesses through collaboration, relationship building and promotion of key products and programs.
  • Plan all office events in conjunction with office’s Core partner team.
  • Work with the Core Partner team to develop plans to recruit and retain.
  • Meet with Core Partner team monthyly at the minimum to strategize and problem solve.

Performance Expectations

  • Meet growth and increased profitability goals as defined by regional manager.
  • Meet all performance and behavior expectations as outlined by management. See below.
  • Establish and maintain effective work relationships with all team members and partners.
  • Continuously develop professional skills and adhere to company policies, including growth, punctuality and safety standards.
  • Attend meetings and events as required.

Activities that Drive Success

Daily Activities:

  • Recruiting Power Hour- value position – who can I recruit today? Make at least 10 contacts a day!
  • Regional Updates, Announcements and Training
  • Intentional Coaching for new and experienced agents
  • Agent Retention – building non-transferable value
  • Support staff
  • Drive Core Services – work as a team
  • In office support 9-5 pm Monday – Friday
  • Review contracts for compliance and sign contracts with broker signature
  • Adopt new company policies and procedures
  • Evaluate and reset compensation plans as needed if agent doesn’t meet production requirements

Weekly:

  • Recruiting Power Hour – Goals, complete and log calls
  • It’s the One All Inclusive Team – PHM, Sage Title, Insurance
  • Goal: PHM - SAGE - Insurance
  • Weekly core team meetings
  • Sales Meetings – Once a week – add unique value to your meetings
  • Weekly coaching utilizing the Sherri Johnson academy and GoldMine Pipeline
  • Leverage Sales Meeting Agenda
  • Coaching to agents from the Sherri Johnson academy
  • Grow your zero producers/New Agents into production

Monthly:

  • All Inclusive Team – Meetings to review goals and target agents
  • P&L report tracking and goals for units/volume/company dollar
  • Contract training and support
  • Recruiting goals to company dollar
  • Profit Builder/KPI/Recruiting
  • Regional Manager/Company Meetings in person
  • Regional Manager Zoom Meetings

We are a company that provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Equal Opportunity Employer

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