Senior Marketing Specialist

Company Description

LONGi is the world’s largest solar technology company, supplying over 30 GW of high-efficiency solar wafers and modules annually, about a quarter of the global solar market. With unparalleled financial strength in the sector, LONGi is a perennial BloombergNEF Tier 1 Supplier and the only AAA-rated solar module supplier according to PV-Tech. LONGi’s global leadership stems for its core values: innovation and sustainable development. The company has invested well over $1 billion into R&D in the past three years and currently holds multiple world record efficiencies for next-generation solar cell technologies. Furthermore, LONGi is committed to the Climate Group’s RE100, EV100 and EP100 initiatives and will source 100% renewables-based electricity across all its operations by 2028.

Job Description

We are seeking a creative and strategic marketing specialist with a strong graphic design background and proven expertise in managing trade shows and exhibitions. The ideal candidate will be a creative thinker with a keen eye for design and a passion for executing marketing initiatives that drive brand awareness and engagement. This role also requires expertise in developing compelling marketing materials, planning and managing trade shows and exhibitions, and ensuring a seamless brand experience across all channels.

• Develop and execute marketing strategies to enhance brand visibility and market positioning.
• Design and produce high-quality marketing materials, including brochures, digital content, presentations, and promotional assets.
• Plan, coordinate, and manage all aspects of trade shows and exhibitions, including booth design, logistics, vendor coordination, and event promotions.
• Work closely within the marketing team for project coordination and to ensure alignment on messaging and campaigns.
• Collaborate within cross-functional teams to ensure cohesive and effective marketing campaigns.
• Conduct market research and analyze industry trends to optimize marketing strategies.
• Maintain and strengthen relationships with external partners, vendors, and event organizers.
• Track and measure the effectiveness of marketing campaigns and trade show initiatives, providing insights and recommendations for improvement.

Job Requirement

• Bachelor's Degree or equivalent in graphic design, marketing or related field.
• Minimum of 1 year of graphic design and event management-related work experience, with a preference for candidates with knowledge of the Tech industry.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, etc.).
• Expertise in Canva and other creative tools.
• Basic knowledge of video editing and animation tools is a plus.
• Excellent communication and interpersonal skills.
• Strong organizational skills, prioritization abilities, and the capacity to manage multiple project priorities and deadlines.
• Experience in marketing management and collaboration with diverse, culturally varied teams across multiple locations.
• Ability to thrive in a high-pressure, fast-paced work environment, effectively managing conflicts and navigating ambiguities.
• Highly organized and proficient with Microsoft Office 365, along with strong project management skills.
• Open to up to 10% of domestic travel
• Bilingual proficiency in Mandarin Chinese is a plus but not required.