What are the responsibilities and job description for the Email Marketing Specialist position at Loop Recruiting?
It's fun to work in a company where people truly BELIEVE in what they're doing!
We're committed to bringing passion and customer focus to the business.
Overview :
The Email Marketing Specialist will be responsible for the end-to-end creation, optimization, and execution of Email and SMS marketing automation. They will also monitor and analyze campaign performance, making data-driven optimizations and A / B tests to improve results.
Responsibilities : Design, code, and manage Email and SMS marketing journeys to help convert leads and provide essential information to current customers.
Create and maintain automated processes, and incorporate AI Marketing Tools, whenever possible within Salesforce Marketing Cloud to maximize its utilization and increase team productivity and performance. A deep understanding of the following is preferred : Salesforce Data Cloud for Marketing
Salesforce Marketing Cloud Engagement, Account Engagement, and Personalization
Salesforce Marketing Cloud Intelligence
Optimize email templates for both mobile and desktop and conduct testing before new campaigns begin.
Monitor and report on deliverability and campaign effectiveness, driving email and SMS marketing strategies for optimization based on data insights.
Build and maintain lists for use in email and SMS marketing campaigns.
Qualifications :
Bachelor's degree in marketing or related field.Familiarity with CAN-SPAM and other data privacy laws in the United States.Familiarity with best practices using UTM parameters, phone number tracking, etc.3-5 years proven experience in email marketing, with a track record of driving successful lead generation and nurturing campaigns.Deep understanding of design, HTML and CSS.
