Director of Social Media, Influencer and Content Marketing
About Us
We are a leading Hispanic marketing and advertising agency with 40 years of experience serving national, regional, and local clients across multiple industries. Our portfolio includes major consumer package brands, automotive clients, financial services, health care, retail and other prestigious accounts. While we specialize in the Hispanic market (regardless of language), we also successfully deliver total market solutions for many of our clients.
Position Overview
We are seeking a forward-thinking Director of Social Media, Influencer and Content Marketing to lead our digital content and social media practice. This strategic role will drive innovation in content strategy, social media, and creator partnerships while ensuring cultural relevance and authenticity across Hispanic and total market initiatives. The ideal candidate will combine deep expertise in content creation, social media, and digital storytelling with strong cultural understanding and the ability to lead cross-functional teams in a rapidly evolving digital landscape. This is a client-facing position where you will have a leading role in representing the department, participating in key strategic and tactical meetings, including internal brainstorming and creative sessions.
Key Responsibilities
Strategic Leadership & Innovation
- Develop and execute comprehensive content and social media strategies aligned with client objectives across Hispanic and total market assignments
- Lead the ideation and implementation of innovative content, social media, and influencer / creator campaigns that resonate with diverse audience segments
- Create and maintain editorial calendars and content frameworks across all digital channels
- Forecast and adapt to emerging content, social media trends, technologies, and consumer behaviors
- Drive the integration of AI and automated solutions in content creation, campaign optimization, and audience targeting
- Establish and evolve content and social media best practices, guidelines, and standards as platforms and technologies advance
- Transform our "Latino Network of Creators" into a premium client-facing service that leverages emerging technologies and creator economy trends
- Develop and maintain the agency's thought leadership position in digital content and social media innovation
- Collaborate with our in-house production studio to develop innovative content creation models that maximize studio capabilities while meeting modern content demands
- Identify and pursue new revenue opportunities through strategic use of our production facilities for client content needs
- Drive the integration of traditional production excellence with modern digital content requirements
Content Strategy & Development
Lead the development of multi-channel content strategies that drive engagement and conversionOversee the creation of compelling, culturally relevant content across all digital platformsEnsure consistency in brand voice, messaging, and storytelling across all channelsDrive content localization and adaptation strategies for Hispanic market segmentsImplement data-driven content optimization frameworksPartner with our production studio to create efficient workflows for high-quality content creation at scaleDevelop innovative approaches to adapt professional studio production capabilities for social-first contentCreate frameworks for rapid content production that maintain quality while meeting platform-specific requirementsDesign content packages that leverage our studio capabilities for multiple platform deliverablesGuide the evolution of traditional production processes to meet the speed and flexibility demands of digital contentTechnology & Platform Expertise
Stay ahead of platform algorithm changes and new features across all major social networksEvaluate and implement emerging content creation and social media toolsHave an understanding of AI-powered solutions for content creation, optimization, and analyticsGuide the integration of professional production equipment and workflows with platform-specific content requirementsIdentify opportunities to leverage studio capabilities for emerging content formatsDevelop solutions for adapting high-end production assets for social media usePerformance & Analytics
Establish advanced KPIs and measurement frameworks for content and social media initiativesImplement predictive analytics and AI-driven insights for content and campaign optimizationOversee social listening and community management effortsDrive continuous improvement through data-driven decision makingRequired Qualifications
Demonstrated expertise and deep understanding of the U.S. Hispanic market, including cultural nuances, consumer behavior, and media consumption patterns8 years of combined content strategy and social media experience, with at least 3 years in a leadership roleProven track record developing successful content strategies and social media campaignsExperience working with Hispanic / multicultural audiences and marketsExperience bridging traditional production processes with modern content creation needsUnderstanding of professional production workflows and how to adapt them for digital contentTrack record of developing innovative content production modelsTechnical Expertise
Hands-on experience with content management and campaign deployment in :Meta Business Manager (campaign setup, audience targeting, optimization, reporting)TikTok Business Center (content strategy, ad creation, performance optimization)X Ads Manager (campaign management, targeting, analytics)YouTube Studio and Google Ads (video optimization, audience development)LinkedIn Campaign Manager (B2B targeting, content strategy)Emerging platforms relevant to Hispanic audiencesDemonstrated proficiency in :Content management and workflow toolsSocial media automation and scheduling toolsAI-powered content creation and optimization toolsSocial listening and analytics platformsInfluencer marketing platforms and toolsSocial commerce solutionsSEO tools and analyticsAR / VR content creation toolsProfessional production equipment and workflowsVideo production and editing softwareAsset management systemsContent distribution platformsLive streaming technologiesVirtual production capabilitiesAdditional Requirements
Must be fully bilingual in English and SpanishExcellence in team leadership and cross-functional collaborationOutstanding presentation and client communication skillsDemonstrated passion for content, social media innovation and emerging technologiesAgency experience preferredDesired Skills & Attributes
Experience developing content and social strategies for the U.S. Hispanic market across different acculturation levelsPassion for AI and machine learning applications in content and social mediaCreative problem-solving abilitiesExcellent project management capabilitiesStrong presentation skillsCollaborative, positive attitudeKnowledge of content compliance and social media regulationsProven ability to identify and capitalize on emerging trendsWhat We Offer
Opportunity to shape content and social media strategy for major brandsAccess to cutting-edge content creation and social media toolsCollaborative and creative agency environmentCompetitive compensation and benefits packageProfessional development opportunitiesWork with diverse, talented teamsChance to impact Hispanic marketing and advertising industryThe ideal candidate will bring both expertise and vision to help our clients connect with Hispanic and general market audiences through innovative and culturally relevant content and social media strategies. They will be passionate about bridging traditional production excellence with modern content needs, ready to lead our agency's evolution in this rapidly changing landscape while maximizing the value of our professional production capabilities
