What are the responsibilities and job description for the Enrollment Communications Specialist position at Loras College?
Enrollment Communications Specialist
Overview: We are seeking an experienced Enrollment Communications Specialist with expertise in higher ed marketing and Slate (CRM) to join our marketing team. The ideal candidate will work strategically to leverage system capabilities to develop, implement, and optimize ways to communicate to prospective undergraduate and graduate students throughout the admission funnel.
Key Responsibilities:
- Manage and optimize Slate (CRM) to support enrollment marketing initiatives
- Develop and execute targeted marketing communications using Slate's tools
- Create and maintain automated communication flows within Slate
- Implement personalized content strategies using Slate's dynamic content capabilities
- Analyze campaign performance and provide data-driven insights to improve marketing effectiveness
- Stay up to date with Slate updates and best practices in enrollment marketing
- Manage enrollment marketing projects using provided technology
Requirements:
- Bachelor's degree in marketing, communications, or related field
- 3 years of experience in higher education enrollment marketing
- Proficiency with Slate (CRM), including campaign management and reporting
- Strong analytical skills and experience with data-driven marketing strategies
- Excellent written and verbal communication skills
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
Preferred Qualifications:
- Experience with additional marketing automation platforms
- Knowledge of digital marketing trends and best practices in higher education
This role offers an opportunity to drive enrollment growth through innovative marketing strategies using Slate (CRM) and other martech solutions. The successful candidate will play a crucial role in shaping our institution's approach to prospective student engagement.
Loras College is an equal opportunity employer committed to creating an educational and work environment that is inclusive, rich in diversity, and supportive of all students, faculty and staff. Individuals from diverse racial, ethnic, and cultural backgrounds, women, veterans, and persons with disabilities are strongly encouraged to apply.
APPLICATION PROCEDURE. Applicants must go to: https://loras.applicantpool.com/jobs to apply. Please upload: your letter of application and resume. The finalist will need to pass a background check before receiving a written employment offer.
