What are the responsibilities and job description for the Marketing Manager position at Lorenz Engineering, a division of The Salem Group?
Marketing Manager
Pleasant Prairie, WI
Key Responsibilities :
- Project Management : Lead cross-functional, large-scale marketing initiatives, ensuring all stakeholders are aligned, and deliverables meet quality, timeline, and budget expectations.
- Product Launch Execution : Lead product launch teams to drive end-to-end product launch strategies, ensuring timely execution and maximum market impact.
- Copywriting : Craft compelling messaging in support of positioning strategies to effectively communicate FNA Group's value propositions across a diverse portfolio of brands, products, and markets.
- Data-Driven Marketing Improvements : Leverage insights from digital marketing metrics, customer feedback, product reviews, and sales data to optimize marketing strategies and improve campaign performance.
- Budget & Timeline Management : Oversee the department's workload and manage projects of all sizes, ensuring adherence to timelines and budgetary requirements while delivering impactful outcomes.
- Media, Email, & Social Media : Assist in the development and own the execution of integrated media plans, press releases, email, social media, and influencer collaborations to expand brand reach and engagement.
- Agency & Vendor Relationships : Build and maintain strong partnerships with agencies and vendors to enhance marketing deliverables and ensure alignment with organizational goals.
- Trade Show Coordination : Oversee the planning, execution, and budget adherence of FNA Group's trade show schedule, ensuring a professional and engaging brand presence that drives leads and strengthens brand visibility.
Skills Required : Marketing Expertise
Communication & Collaboration
Strategic Thinking & Execution
Continuous Improvement
Qualifications :
