What are the responsibilities and job description for the Vice President of Marketing and eCommerce position at Lori Beds?
About us : Build the Next Market-Leading Brand in High-Ticket eCommerce
At LoriBeds.com, we design, manufacture, and sell premium Murphy Beds and mattresses that blend innovation, craftsmanship, and functionality . Our high-ticket products ($2,000 AOV, with some orders reaching $5,000 ) offer customers a differentiated experience in quality and design. Over the past several years, we have carefully developed and optimized our product line, ensuring that we offer best-in-class solutions that stand out in the market. Now, with a strong foundation in place, we are focused on scaling aggressively—expanding our reach and growing from $10M to $50M in revenue .
We are seeking an experienced VP of Marketing & eCommerce to lead this next phase of growth. This individual will take full ownership of our customer acquisition, digital strategy, website design and performance, and creative execution , ensuring that we maximize revenue potential while maintaining brand integrity.
Why Join Us?
- A well-established, differentiated product line —we have already invested years in product development, and the business is poised for rapid scaling.
- An opportunity for significant impact —this is a leadership role with the autonomy to define and execute the company's digital strategy.
- A collaborative, performance-driven culture —we move quickly, test aggressively, and invest in what works.
- A high-growth market with strong demand —space-saving furniture is an expanding category, and we have a unique position within it.
- Direct access to leadership —this role reports directly to the owners / leadership and will work closely with the executive team to align marketing with broader company objectives.
Role Overview : Lead Digital Growth & Brand Execution
As VP of Marketing & eCommerce , you will be responsible for developing and executing a comprehensive digital growth strategy that optimizes customer acquisition, maximizes online revenue, and strengthens brand positioning. This role requires a data-driven leader with expertise in performance marketing, website optimization, creative production, and high-ticket eCommerce sales . You will manage a multi-million-dollar marketing department budget , oversee both in-house teams and external agencies, and ensure that our digital presence aligns with business objectives. This is not just necessarily a 40-hour per week job; there is significant opportunity to pursue, and significant development of our marketing capability required. You will have full autonomy for your department and your performance will be judged based on how well you steward it and drive profitable revenue growth
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Does This Sound Like You?
If you are an experienced marketing executive with a track record of scaling high-ticket eCommerce brands, we would love to hear from you.
To apply, please submit your resume along with a short introduction video outlining your experience and what excites you about this opportunity.
