What are the responsibilities and job description for the Marketing Director - Brands position at Lornamead?
Marketing Director - Brands
Lornamead is currently seeking a Marketing Director to join our team!
Lornamead, Inc. manufactures and supplies, hair care, skin care, oral care, and bath products in America. The company offers toothpastes, teeth whitening products and oral analgesics for drug chains, and national food retailers. The company is headquartered in New York, with a manufacturing facility in Tonawanda, New York. Lornamead is a US division of Meiyume, which is a global beauty company spanning major cities across the world.
ABOUT THE ROLE: Support the marketing and sales of a portfolio of brands, in Skincare, Haircare and Male Grooming.
KEY RESPONSIBILITIES:
- Brand Strategy Development – Collaborate with VP of Marketing to develop plans that achieve sales targets. This includes advertising, program/promotions, and research. Must be able to work collaboratively with agencies/vendors and internal resources to drive superior market results.
- Program Management and Execution – Execute the day-to-day logistics of the brand programs, owning timeline management, A&P budgets, and program analysis.
- New Product Development – Develop and commercialize new products. Work with I&D, Supply Chain, Design and Sales to lead new products to retail distribution.
- E Comm Sales– Develop and implement media strategies to drive traffic, conversion, and sales on key E Comm platforms, including Amazon and Walmart.com.
- Market analysis – Provide consumption-based data analysis and monthly consumption updates for portfolio. Provides actionable insight and support to the enterprise to better understand market trends and dynamics.
- Business Forecasting/P&L Management – Work with sales, demand planning, and contract vendors to generate accurate volume forecasts; deliver results for the brand level P&L focusing on net sales and brand contribution.
- Sales– Provide the sales organization with presentation materials for retailer presentations using category management best practices.
- Supply Chain– Lead cross functional team to identify areas for margin improvement across portfolio
QUALIFICATIONS:
- Education: Bachelor’s degree or MBA in Marketing, or equivalent work experience.
- Experience: Minimum 8 years of related work experience in packaged goods industry, beauty/personal care a plus.
Required Knowledge/Skills/Abilities:
- Strategic Leadership – ability to drive both short and long-term brand growth and profitability.
- Analytical – ability to convert analysis into insights, sustainable strategies, and actionable plans.
- Superior critical thinking and problem solving – resourceful at achieving objectives/ results despite obstacles. Able to sort through complex data to identify the core issues and develop a plan of action to resolve them.
- Strong communication and influence skills – clear, concise, and persuasive in style. Leads thinking of both marketing and cross-functional counterparts and agencies. Ability to build strong relationships with agency, cross-functional teams, and vendors.
- Energized by an entrepreneurial environment – not afraid to do things themselves to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
- Strong interpersonal and public relations skills. Excellent sales abilities. Good organizational and problem-solving skills.
- Excellent supervisory and leadership abilities.
Job Type: Full-time
Pay: $130,000.00 - $150,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: Hybrid remote in Tonawanda, NY 14150
Salary : $130,000 - $150,000
