What are the responsibilities and job description for the Digital Platforms (VEEVA CRM, SFMC ) position at Lorven Technologies, Inc.?
Job Details
Job Title: Digital Platforms (VEEVA CRM, SFMC)
Location: Berkeley Heights, NJ (Hybrid)
Duration: 12 months
Experience: 10 years
Note: Visit Berkeley Heights, NJ site once a week
Required Skills
- Evaluate and select the right digital platforms for omnichannel marketing (e.g. websites, consent management) based on business needs
- Determine how VEEVA CRM, SFMC should be configured in a scalable manner to accommodate business needs in affiliates
- Oversee proper implementation of platforms
- Design simple digital architecture and ensure data flows among all platforms seamlessly in a timely manner
- Perform "business rollout" of platforms to drive large user adoption, satisfaction and impact, and monitor KPIs to ensure operational and business success in steady state
- Determine where and how promotional content should be stored for use in various digital platforms
- Design content architecture to ensure flow of approved content among all platforms and optimization with global and local MLR review processes
- Work closely with Global Commercial, Global Market Access, IT, as well as US and Germany affiliates to understand business needs and develop solutions
- Communicate business impact effectively to senior leadership
- Required to have experience in pharma commercial operations, pharma omnichannel marketing, VEEVA CRM, various digital channels, working closely with marketing / sales teams at pharma clients. Experience with pharma content hub, MLR review, technical aspects of pharma commercial platforms a plus
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