What are the responsibilities and job description for the Director of Growth position at Lottery.com?

Would you describe yourself as :

Proud of your ability to attract and maintain an engaged and valuable user base?
Comfortable managing diverse acquisition and conversion funnels, with a track record of achieving growth milestones on time and within budget?
Analytically deductive yet empathetic to users' experiences?
Having a communication style that is persuasive and factually driven?
A natural leader, with a knack for recruiting incredible talent, while nurturing and mentoring your team?
Thorough, meticulous, goal-oriented, and a case matter expert in your area of expertise?
Curious, truth-seeking, and love to solve challenging problems?

At Lottery.com we're assembling a team of world-class brilliant minds like you who are resourceful doers and crave creative problem-solving. Founded in 2015 and based in Austin, Texas, Lottery.com is creating the world's number one digital lottery brand. We're bringing digital sales of official lottery games to the world and launching global charitable sweepstakes.

SALARY : $150,000 - $200,000

BENEFITS : Health, Dental, and Vision Insurance Paid 100% by Employer

UNLIMITED VACATION DAYS

The product team gets to work on a diverse suite of products, built for Web, iOS, and Android - providing opportunities for users to give, play, and win. At Lottery.com, growth is a crucial component of product success. You will identify, manage, and measure critical growth funnels, keeping acquisition costs in check while attracting and helping to retain a highly engaged user base. Your work will require close collaboration with executive stakeholders as well as the product management, marketing, design, data & insights, and engineering teams.

We seek candidates who are exceptionally skilled and hands-on, with a proven track record of blending a high standard of planning with an unrelenting focus on driving phenomenal product growth. We have ambitious plans and an effective, scalable, and well-tended pipeline for attracting users is critical to success. As a leader within our growing product management team, you will also have opportunities to contribute to other projects, collaborating with peers, and contributing to a culture of supportive cross-mentorship. When assigning projects, we consider both expertise and passion for the goal. We encourage honest debate and emphasize concrete, forward-thinking solutions. Culture and transparency are very important to us and as such, we have regular internal demo / tech talks, and retrospects.

Responsibilities :

Own growth marketing strategy and inform our customer-facing experience across acquisition and retention - producing a robust acquisition pipeline to meet revenue targets

Management of all acquisition channels; including budget, execution, optimization, and channel / partner selection

Develop and drive a SEO strategy, driving high-quality organic traffic

Devise an affiliate marketing strategy; attracting, maintaining, and fully leveraging high quality affiliate relationships

Develop and drive lifecycle retention program, including transactional messaging, trigger programs and large-scale engagement / re-engagement campaigns

Develop and monitor the company's growth strategy for all stages of the user lifecycle, defining an experimentation-rich roadmap for each marketing channel

Oversee build-out of dashboards to measure results on business-critical KPIs related to growth (volume, CAC, retention, LTV / payback) and own achievement of milestones and KPIs

Partner with cross-functional teams to ensure value is clearly and consistently communicated throughout all user touch points - advertising assets, landing pages, emails, push messages, product pages, social content, etc

Communicate strategies and results to the leadership team on a consistent basis

Requirements

6 years of experience in eCommerce, with a deep focus on performance-based growth marketing / growth hacking; the ideal candidate has experience with RMG offerings

Experience setting, executing, and iterating growth strategy within a well-funded, growth-stage firm(s)

Experience scaling customer acquisition, activation, and retention while limiting costs and maximizing lifetime value

Track record of building, leading, and managing a growth team of marketers and affiliate managers - you inspire passion, dedication, and killer work from others

Proven experience tracking analytics and exceeding sales KPIs

Proven experience in online acquisition tactics and best practices

Strong written and verbal communication skills

Strong organizational skills and attention to detail

Experience leveraging a wealth of analytics data to produce novel insights, ultimately delivering data-driven decisions

Comfortable leading a diverse set of acquisition channels, across a global user / partner base, and promoting cross-sell over a uniquely broad product offering

Experience documenting and communicating effective strategy; outlining milestone projections and KPI goals

Self-starter with a demonstrable track record of making independent decisions, naturally incorporating a thoughtful and comprehensive analysis of risks and rewards

Strong knowledge of digitally distributed products and associated technology

Comfortable working in a fast-paced startup environment

Ability to be available on Slack and to regularly sync up with your peers and the larger company team

A proponent of a team-centric culture, with a constantly positive, can-do attitude that provides supportive mentorship while motivating and providing encouragement to others

Knowledge Base

Intuitive sense for cultivating demand, earning traffic from alternatives / competitors while expanding addressable market by also appealing to new personas

Intricate knowledge of affiliate marketing, ASO, SEO, as well as owned, paid and earned media advertising methods

High proficiency with a diverse suite of major marketing tools

Bonus

You are a capable, captivating presenter with the ability to inform as well as persuade

Exceptional business acumen with the intellect and the executive presence to serve as a true collaborative leader across the company

Personality Traits We Admire

Grit : We are resilient marathoners who finish what we start and love tackling problems of all sizes. We take critical feedback and push through to get the job done.

Rigor : Data-driven, analytical and exhaustive in decision making. We take in the evidence, integrate information from multiple sources quickly, draw conclusions and take action - quickly.

Collaboration : We leave our egos at home, we challenge each other and we work together to find the best solutions, every day, day in and day out.

Ownership : We sign up for the hard stuff and take extreme ownership to see it through. We make lemonade out of lemons when we have to and don't let attitude get in the way of getting it done.

Curiosity : Most of us dork out over non-work-related topics at a ridiculous level of detail, because that's how we're wired. We're naturally inquisitive, ask tough questions, and aren't afraid to ruffle feathers to find better answers.

Honesty : We're transparent and honest because that's the right way to treat other people. Integrity is the basis of trust, and trust is everything when you're creating the future together.

Skills & Requirements Qualifications

Salary : $150,000 - $200,000

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