What are the responsibilities and job description for the Public Information Director 1 position at Louisiana Department Of Transportation and Development?
Supplemental Information
This is a full-time position located at the State Library in Baton Rouge, LA.
About This Position
The position develops and implements an ongoing strategic, public relations plan for the State Library and for Louisiana libraries in general, including developing long and short term goals and objectives based on the successes and challenges of the State Library and Louisiana public libraries. Position is responsible for identifying and promoting the activities of the State and public libraries; effectively communicating the value of the activities and actual and potential beneficiaries/audiences; reinforcing the library as an essential and effective service provider to targeted audiences; addressing issues that are controversial or may have a negative impact on the libraries' ability to meet their mission and objectives. Responsible for creating and maintaining a positive, modern image of libraries in Louisiana, especially the State Library. Communicates with libraries, library trustees, government agencies, media outlets, general public, etc. on a local, statewide, and potentially, national level.
Preferred Requirements
To apply for this vacancy, click on the “ Apply ” link and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
Louisiana as a State, is a Model Employer for People with Disabilities.
For Further Information About This Vacancy Contact
Pacee Wallace
Department of Culture, Recreation, & Tourism
1051 N. 3 rd Street
Baton Rouge, LA 70802
Phone: 225-342-8202
pwallace@crt.la.gov
Minimum Qualifications
MINIMUM QUALIFICATIONS:
Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
Experience Substitution
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Concepts
Function Of Work
To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level Of Work
Manager.
Supervision Received
Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised
May supervise Public Information Officers, clerical and other technical employees.
Location of Work:
May be used by all state agencies.
Job Distinctions
Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.
Examples of Work
Serves as agency or office spokesperson with the media, community, and in crisis situations.
Serves as division director.
Addresses legislative issues impacting the department with the media.
Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.
Approves all information entered on the agency's web page by lower level webmasters.
Develops training programs and conducts training of agency media liaisons and webmasters.
Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.
Develops and implements agency Web Page Policy.
Develops and implements agency Media Relations Policy and Media Relations Plan.
Develops and implements agency Crisis Management Plan.
Designs agency web page, selects web page software and appropriate technology to use on the web page.
Develops and publishes agency news to the Louisiana State web page daily or as needed.
Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.
Interprets agency programs for the media and the public, including technical areas peculiar to that agency.
Identifies potential public relations problems and advises agency officials of appropriate preventative actions.
Influences top level staff to take specific actions regarding public relations activities.
Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.
Oversees agency use of contracted advertising and public relations.
Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.
Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.
Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Conducts regular public relations campaigns with assistance of agency media liaisons across the state.
Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Responds to electronic commerce inquiries for the office or agency.
Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Develops audio video presentations.
Researches materials for and writes speeches on selected topics for agency executives.
Conducts marketing for agency programs, services, and Louisiana products.
This is a full-time position located at the State Library in Baton Rouge, LA.
About This Position
The position develops and implements an ongoing strategic, public relations plan for the State Library and for Louisiana libraries in general, including developing long and short term goals and objectives based on the successes and challenges of the State Library and Louisiana public libraries. Position is responsible for identifying and promoting the activities of the State and public libraries; effectively communicating the value of the activities and actual and potential beneficiaries/audiences; reinforcing the library as an essential and effective service provider to targeted audiences; addressing issues that are controversial or may have a negative impact on the libraries' ability to meet their mission and objectives. Responsible for creating and maintaining a positive, modern image of libraries in Louisiana, especially the State Library. Communicates with libraries, library trustees, government agencies, media outlets, general public, etc. on a local, statewide, and potentially, national level.
Preferred Requirements
- Experience with Adobe products (Photoshop, InDesign, Illustrator, Premier Pro) and other design software.
- Experience with social media marketing and communications.
- Good interpersonal and communication skills.
To apply for this vacancy, click on the “ Apply ” link and complete an electronic application, which can be used for this vacancy as well as future job opportunities. Applicants are responsible for checking the status of their application to determine where they are in the recruitment process. Further status message information is located under the Information section of the Current Job Opportunities page.
- Resumes WILL NOT be accepted in lieu of completed education and experience sections on your application. Applications may be rejected if incomplete. *
Louisiana as a State, is a Model Employer for People with Disabilities.
For Further Information About This Vacancy Contact
Pacee Wallace
Department of Culture, Recreation, & Tourism
1051 N. 3 rd Street
Baton Rouge, LA 70802
Phone: 225-342-8202
pwallace@crt.la.gov
Minimum Qualifications
MINIMUM QUALIFICATIONS:
Seven years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
Six years of full-time experience in any field plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
A bachelor's degree plus four years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design; OR
An advanced degree in public relations, marketing, communications, journalism, or English plus three years of experience in public relations, journalism, marketing, content creation, social media management, or graphic design.
Experience Substitution
Every 30 semester hours earned from an accredited college or university will be credited as one year of experience towards the six years of full-time work experience in any field. The maximum substitution allowed is 120 semester hours which substitutes for a maximum of four years of experience in any field.
Job Concepts
Function Of Work
To plan and administer all communications, public relations, and/or web page goals and objectives for an office or small agency.
Level Of Work
Manager.
Supervision Received
Broad direction from a higher level Public Information Director, administrator, or agency secretary.
Supervision Exercised
May supervise Public Information Officers, clerical and other technical employees.
Location of Work:
May be used by all state agencies.
Job Distinctions
Differs from Public Information Officer 3 by the presence of responsibility for all public information initiatives within an office or small agency and/or supervision of professional public information officers.
Differs from the Public Information Director 2 by absence of responsibility for all public information initiatives for a large agency.
Examples of Work
Serves as agency or office spokesperson with the media, community, and in crisis situations.
Serves as division director.
Addresses legislative issues impacting the department with the media.
Serves as web administrator and electronic commerce administrator for the office or agency, providing information to the web page.
Approves all information entered on the agency's web page by lower level webmasters.
Develops training programs and conducts training of agency media liaisons and webmasters.
Develops and implements public relations programs for both ongoing and new programs within the agency or office. This includes the preparation of news releases, fact sheets, media advisories, brochures, posters, press conferences, articles, PSAs, audio video programs, and/or billboards.
Develops and implements agency Web Page Policy.
Develops and implements agency Media Relations Policy and Media Relations Plan.
Develops and implements agency Crisis Management Plan.
Designs agency web page, selects web page software and appropriate technology to use on the web page.
Develops and publishes agency news to the Louisiana State web page daily or as needed.
Successfully achieves communications, public relations, and/or web page goals and objectives for the office or small agency.
Interprets agency programs for the media and the public, including technical areas peculiar to that agency.
Identifies potential public relations problems and advises agency officials of appropriate preventative actions.
Influences top level staff to take specific actions regarding public relations activities.
Justifies agency decisions in negotiating on whether program actions should be reported on to the public by the media.
Oversees agency use of contracted advertising and public relations.
Manages the communications, public relations, and promotional budget by writing the narrative, projecting costs, determining necessary adjustments
and approving and reviewing expenditures.
Interacts with top level agency staff, news media representatives, other agency public relations officials, legislators, federal agency and international organizations representatives, the governors press office, and corporate executives on issues relating to public relations activities within the department or office.
Has functional authority over up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Conducts regular public relations campaigns with assistance of agency media liaisons across the state.
Indirectly supervises up to several hundred agency or office media liaisons on quarterly public relations campaigns.
Responds to electronic commerce inquiries for the office or agency.
Indirectly supervises high level administrative staff on the public relations task force in planning and implementing annual public relations campaigns for the office or agency.
Initiates, develops and maintains media contacts for disseminating information.
Persuades the media to report or not to report on agency programs.
Develops audio video presentations.
Researches materials for and writes speeches on selected topics for agency executives.
Conducts marketing for agency programs, services, and Louisiana products.
