Department Communications Manager

ESSENTIAL FUNCTIONS

The essential functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary.

• Supervises, directs, and evaluates assigned staff, processing employee concerns and problems, directing work, counseling, disciplining, and completing employee performance appraisals.

• Coordinates, assigns and reviews work and establishes work schedules; maintains standards; monitors status of work in progress; inspects completed work assignments; answers questions; gives advice and direction as needed.

• Assists in budget preparation and monitors and controls expenditures.

• Sets strategic marketing/communications goals and develops annual advertising plans outlining marketing strategies to meet those goals.

• Supervises execution of the marketing, communications and public relations programs including social media presence.

• Evaluates marketing data gathered from media reports, online analytics and community feedback to assess the effectiveness of the department’s initiatives and to develop future advertising plans and marketing strategies.

• Functions as brand manager, interpreting and enforcing the policies governing the application and use of the brand platform to ensure articulation of the department’s desired image.

• Manages editorial direction, design, production and distribution of all department publications.

• Manages the strategic and creative design of the department’s website including content management.

• Designs landmark signs and other permanent features and approves design decisions for permanent signage, art and décor.

• Coordinates regular media interest in the department and ensures regular contact with target media and appropriate response to media requests.

• Manages public relation activities and events including press releases, website updates, and design and production of literature, print material, advertisements, videos and speaking points for presentations and press conferences.

• Acts as the department’s representative with the media.

• Develops partnerships and collaborates with civic institutions, businesses, government departments and cultural organizations for programs and other initiatives.

• Attends community group meetings and events to provide information and answer questions concerning programs, operations and services.

• Performs related work as assigned.

MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s Degree in Communications, Journalism, Public Relations or related discipline.

• Four (4) years of community or public relations, public speaking, press relations, speech or news writing or marketing experience including four (4) years of supervisory experience or an equivalent combination of education, training and experience.

OTHER MINIMUM REQUIREMENTS

• Must provide one's own source of transportation.

• Must possess and maintain a valid state driver’s license with an acceptable driving history.

PHYSICAL DEMANDS

Physical demands refer to the requirements for physical exertion and coordination of limb and body movement.

• Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations.

UNAVOIDABLE HAZARDS (WORK ENVIRONMENT)

Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken.

• None.

AMERICANS WITH DISABILITIES ACT COMPLIANCE

Louisville Metro Government is an Equal Opportunity Employer. ADA requires the Louisville Metro Government to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management.