Freelance Social Media Manager and Photoshoot Coordinator

Job Title: Freelance Social Media Manager (Potential Full-Time) (At least 3 years of experience)

Company Overview: Love The Label is a vibrant women's contemporary small brand based in New York. Our brand is a celebration of color, pattern and playful individuality. LTL’s silhouettes of feminine forms exude ease with smocking and almost always pockets! Love the Label is all about unique details with a twist from artisanal embroideries, picot edge finishes, and good luck charms.

We are passionate about creating fashion-forward pieces that resonate with modern women. As we expand our presence across social media platforms, we are seeking a talented Social Media Manager to join our team on a freelance basis, with the potential for a full-time position based on performance.

Job Responsibilities:

• ● Collaborate with the creative team to develop and execute engaging social media content strategies that align with brand objectives.
• ● Create and curate visually compelling content and copy for Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• ● Utilize Planoly or other similar application for pre planning IG posts stories for review
• ● Manage monthly campaign photoshoots, ensuring content creation aligns with brand aesthetics and storytelling.
• ● Produce on-the-go content with models and influencers, capturing behind-the-scenes moments and promoting brand lifestyle.
• ● Brainstorm and implement innovative marketing campaigns and strategies to enhance brand visibility and engagement.
• ● Utilize design skills to enhance visual content creation (knowledge of Adobe Creative Suite or similar tools is a plus).
• ● Monitor social media analytics, track performance metrics, and optimize strategies based on insights.
• ● Maintain brand consistency across all platforms and ensure messaging reflects brand values and identity.
• ● Attend weekly in-office meetings for collaboration and updates, with flexibility for remote work.
• ● Stay updated on industry trends and best practices in social media and digital marketing.
• Requirements:
• ● Proven experience as a Social Media Manager or similar role within the fashion or lifestyle industry.
• ● Strong photography and videography skills, with experience in content creation for social media.
• ● Proficiency in Adobe Creative Suite (Photoshop, Illustrator, etc.) or similar design software.
• ● Excellent written and verbal communication skills, with a keen eye for detail and storytelling.
• ● Creative mindset with the ability to generate innovative ideas and concepts.
• ● Ability to work independently, manage multiple projects, and meet deadlines.
• ● Bachelor’s degree in Marketing, Communications, Fashion, or related field
• preferred.
• ● Familiarity with social media management tools and analytics platforms.
• ● Passion for fashion, trends, and social media with a strong understanding of
• digital marketing strategies.
• Additional Details:
• ● Location: New York, NY (with flexibility for remote work and occasional in-office collaboration)
• ● Contract Type: Freelance, with potential for full-time conversion based on performance
• ● Start Date: September 2024
• ● Compensation: Competitive, based on experience and discussed during the
• interview process.
• How to Apply: If you are passionate about fashion, social media, and digital marketing, and thrive in a creative and collaborative environment, please submit your resume, cover letter, portfolio (including social media handles), and any relevant samples of your work to Rachael@lovethelabel.net.
• Note: This is an exciting opportunity to join a growing brand and make a significant impact on our social media presence. We are looking for candidates who are proactive, innovative, and dedicated to driving engagement and growth across multiple platforms.