Copywriter

The Copywriter will be responsible for creating compelling, engaging, and accurate written content across a variety of platforms. From website copy to social media posts, email campaigns, advertisements, and product descriptions, you’ll play a pivotal role in communicating our brand message clearly and effectively to our target audience. This role requires a strategic thinker with exceptional writing skills and the ability to adapt tone and style to various audiences and channels. Additionally, the Copywriter will support the refinement and deployment of our brand’s voice, ensuring consistency, clarity, and relevance across all touchpoints.

Salary Range: $120,000-$130,000 (The actual compensation will depend on a variety of job-related factors which may include work experience, education, location, and skill level)

Key Responsibilities:

• Write clear, concise, and persuasive copy for a variety of marketing materials including websites, social media, email campaigns, ads, blogs, product names & descriptions, and more.
• Develop content that reflects our brand voice and resonates with target audiences.
• Support the refinement and deployment of our brand’s voice, with intention and channel in mind, ensuring consistency and alignment across all platforms.
• Pay critical attention to grammar, readability, style, and clarity, ensuring all content is polished and professionally presented.
• Collaborate with the marketing and product team, designers, and other departments to create cohesive campaigns.
• Conduct thorough research to ensure content is accurate, relevant, and aligned with industry trends and brand positioning.
• Edit and proofread content for clarity, grammar, and consistency.
• Work within project deadlines and manage multiple writing assignments simultaneously.
• Optimize content for SEO to improve search engine rankings.
• Stay up-to-date with the latest content trends, writing techniques, and digital marketing
  
  

Personal characteristics:

• No ego, upbeat, funny, creative, personable, positive, can-do/will-do attitude
• Customer centric and insights-driven
• Disciplined project and time management capabilities
• Operates with a sense of urgency
• Detail-oriented production of work deliverables
• Strong sense of accountability and ownership
• Passionate and able to work in a startup, team environment under tight timelines
  
  

and resources

• Team oriented and collaborative approach
• Enthusiastic about health and wellness education
  
  

Minimum qualifications & experience:

• Must be based in the NYC area (3 days a week in office)
• Bachelor's degree
• 5 years of professional copywriting experience, preferably in-house or at a creative agency, with a strong portfolio that demonstrates a wide range of written work (digital, branding, paid media video, packaging, and multichannel), ideally for a Health/Wellness company
• Passionate about the health and wellness industry
• Solid understanding of SEO best practices
• Experience with video scripting, editing, or production processes for paid media video content.
• Successful track record of communicating educational, scientific information in an accessible and friendly manner.