What are the responsibilities and job description for the Digital Marketing Systems Analyst I position at Love Where You Work?
Supports the digital marketing strategy by implementing programs and tactics to increase product demand, enhance sales, identify additional sales channels, attract traffic to the company website, and promote an online presence. Works on a variety of digital marketing and sales initiatives of limited complexity in a support role. Develops, curates, and deploys compelling content to attract, engage and retain visitors and promote sales. Collects and analyzes statistics to identify trends and best practices to optimize digital marketing performance. Gains familiarity with the Salesforce Marketing Cloud ecosystem and a general understanding of how to leverage specific Salesforce Marketing Cloud platforms to create, maintain, and grow digital omni-channel marketing and sales efforts.
JOB FUNCTIONS AND RESPONSIBILITIES
1 Provide insightful reports and tracking of all assigned marketing programs, campaigns, and activities.
a. Conduct market research to inform campaigns.
b. Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to improve digital marketing campaign efficiency.
c. Utilize data to create and guide digital sales strategies.
2 Coordinate with team members to execute omni-channel digital marketing and sales strategies.
a. Coordinate with team members to implement omni-channel marketing and sales journeys utilizing various Marketing Cloud platforms and tools.
b. Manage projects and communicate progress via project management platform.
c. Follow regular review and evaluation schedule to ensure that assigned marketing initiatives are current, accurate, and effective.
3 Support sales efforts and promote the adoption of credit union products and services.
a. Support the implementation of nurturing and engagement campaigns designed to effectively move prospects through the digital sales funnel with the goal of product and service conversion.
b. Support lead management and fulfillment efforts via Salesforce and other platforms.
c. Support end-to-end attribution and tracking initiatives.
d. Support efforts to grow database of prospects within the sales pipeline.
4 Safeguard data and provide reports and tracking as assigned.
a. Support maintenance of CRM & Sales platform database integrity and data hygiene.
b. Vigilantly safeguard sensitive data by following credit union policy and industry best practices.
5 Support associated sales and digital marketing functions.
a. Gain functional knowledge of all automations, platforms, campaigns, and processes.
c. Become familiar with relevant laws, policies, practices, and guidelines for all associated platforms and processes.
d. Assist in proofing and editing marketing and sales content with acute attention to detail.
6 Responsible for related duties as required or assigned.
a. Assist team members in assigned sales and digital marketing programs, campaigns, and activities with positivity, creativity, and a disciplined work ethic in a fast-paced environment.
b. Build trust, communicate effectively, drive execution, foster innovation, focus on the member experience, collaborate with others, solve problems creatively and demonstrate high integrity.
c. Manage special projects and other duties as assigned.
d. Works a regular and predictable schedule.
QUALIFICATIONS
EDUCATION/CERTIFICATION: High School Diploma or equivalent required.
EXPERIENCE: Prior digital marketing and/or sales experience helpful but not required.
KNOWLEDGE/SKILLS: Basic understanding of general marketing industry principles helpful but not required.
Proficient writing and proofing skills with attention to detail required.
PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
FINGER DEXTERITY: Using primarily jus the fingers to make small movements such as typing, picking up small objects, or pinching fingers together.
TALKING: Especially where one must frequently convey detailed or important instructions ideas accurately, loudly, or quickly.
AVERAGE HEARING: Able to hear average or normal conversations and receive ordinary information.
REPETITIVE MOTION: Movements frequently and regularly required using the wrists, hands, and/or fingers.
VISUAL ABILITIES: Fine visual acuity with the ability read fine print, color graphs & charts, depth perception and field of vision.
PHYSICAL STRENGTH: Light work; exerts up to 50 lbs. occasionally and up to 10 lbs. frequently.
MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION
REASONING ABILITY: Ability to deal with a variety of variables under only limited standardization.
MATHEMATICS ABILITY: Ability to compute simple ratios, percentages, rates of change, proportions etc.
LANGUAGE ABILITY: Ability to read a variety of books, instruction manuals, and online resources and to prepare memos, reports, and essays using proper punctuation, spelling, and grammar.
WORKING CONDITIONS Desk and cubicle like what would be experienced in a typical office building.
INTENT AND FUNCTION OF JOB DESCRIPTIONS
Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.
All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.
In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.
Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
