Vice President of Marketing

TITLE: VP of Marketing

REVISED: April 3, 2025

REPORTS TO: Chief Operating Officer

GENERAL DUTIES AND PROFIENCIES:

Provided below is a list of specific tasks performed by the Director of Marketing:

· Make Customers, Staff and Vendors Happy and Spread the Love

· Responsible for overall development and execution of company-wide marketing strategy and public relations activities

· Have a strong sense of urgency to keep up with our fast-growing culture

· Work closely with sales and production team(s) to develop, implement and execute strategies to promote high level of customer experience and measure effectiveness

· Exceed company set goals for department

· Serve as trusted member of executive management team reporting to COO directly

· Role model company values and mission

Leadership of staff

· Manage, lead and develop front line management team to exceed metrics

· Develop staff to be to reach their highest potential

· Ensure pipeline of talent in department and development of at least one person on bench at all times per unit.

· Motivate your team to be and stay productive

· Successfully persuade behavior and performance while encouraging and building mutual trust, respect, and cooperation among team members

· Clearly define team and individual performance standards and provide adequate feedback and direction necessary and hold team, managers, and individuals accountable.

· Keep your team in the loop – on products, polices, and new skills

· Create a balanced environment that makes the department fun, high energy, and positive in order to drive and maintain results

Sales and Marketing

· Manage/oversee all marketing activities.

· Create new and creative marketing outlets for effective lead generation

· Support and maintain an effective flow of leads for sales department

· Continually improve and utilize creative ways to contact and convert current leads within database

· Drive the execution of multiple content development initiatives through various channels

· Create, implement and evolve integrated solutions for CRM, Mobile, Social and Loyalty

· Lead strategy on emerging digital business models and technologies, articulating the digital future and the organization's role in it internally and externally

· Correctly identify, utilize and mentor defined methods for marketing.

· Develop and maintain positive profit producing agency and vendor relations

· Continuously monitor TCPA (Telephone Consumer Protection Act) compliance

· Plan and execute email marketing campaigns

· Manage marketing budget

Call Center Oversight

· Collaborate closely with Call Center leadership to ensure seamless lead flow and alignment between marketing and appointment-setting

· Develop scripts, messaging, and performance standards aligned with marketing campaigns

· Monitor call center KPIs related to marketing, including lead conversion rate, contact rate, and appointment set rate

· Ensure call center scripting and processes are compliant with all TCPA requirements

Liaison with Leadership

· Work with Exec team on marketing and company-wide strategic and tactical objectives

· Communicate problems or trends proactively with executive management

Data Analysis and Performance Monitoring

· Continually monitor, analyze and measure department results and adjust as needed to increase efficiency

· Provide all needed budgets and plans

· Develop plans to increase performance of all marketing

· Optimize media and media mix

· Develop proactive tracking measures for all media

Personal Development

· Increase knowledge of marketing, media strategies and the industry

· Develop as a leader and person

WORKING CONDITIONS:

The Director of Marketing will work in the field and in the office; Travel to other offices will be required along with national travel and schedule may include nights and weekends.

Job Type: Full-time

Pay: $80,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Call center management: 2 years (Preferred)
• Lead Generation in Big Box Stores: 2 years (Preferred)

Ability to Commute:

• Tampa, FL 33626 (Required)

Ability to Relocate:

• Tampa, FL 33626: Relocate before starting work (Required)

Work Location: In person

Salary : $80,000 - $150,000