VP of Marketing

TITLE: VP of Marketing</p>

REVISED: April 3, 2025</p>

REPORTS TO: Chief Operating Officer

GENERAL DUTIES AND PROFIENCIES:

Provided below is a list of specific tasks performed by the Director of Marketing:

• Make Customers, Staff and Vendors Happy and Spread the Love

• Responsible for overall development and execution of company-wide marketing strategy and public relations activities

• Have a strong sense of urgency to keep up with our fast-growing culture

• Work closely with sales and production team(s) to develop, implement and execute strategies to promote high level of customer experience and measure effectiveness

• Exceed company set goals for department

• Serve as trusted member of executive management team reporting to COO directly

• Role model company values and mission

Leadership of staff

• Manage, lead and develop front line management team to exceed metrics

• Develop staff to be to reach their highest potential

• Ensure pipeline of talent in department and development of at least one person on bench at all times per unit.

• Motivate your team to be and stay productive

• Successfully persuade behavior and performance while encouraging and building mutual trust, respect, and cooperation among team members

• Clearly define team and individual performance standards and provide adequate feedback and direction necessary and hold team, managers, and individuals accountable.

• Keep your team in the loop – on products, polices, and new skills

• Create a balanced environment that makes the department fun, high energy, and positive in order to drive and maintain results

Sales and Marketing

• Manage/oversee all marketing activities.

• Create new and creative marketing outlets for effective lead generation

• Support and maintain an effective flow of leads for sales department

• Continually improve and utilize creative ways to contact and convert current leads within database

• Drive the execution of multiple content development initiatives through various channels

• Create, implement and evolve integrated solutions for CRM, Mobile, Social and Loyalty

• Lead strategy on emerging digital business models and technologies, articulating the digital future and the organization's role in it internally and externally

• Correctly identify, utilize and mentor defined methods for marketing.

• Develop and maintain positive profit producing agency and vendor relations

• Continuously monitor TCPA (Telephone Consumer Protection Act) compliance

• Plan and execute email marketing campaigns

• Manage marketing budget

Call Center Oversight

• Collaborate closely with Call Center leadership to ensure seamless lead flow and alignment between marketing and appointment-setting

• Develop scripts, messaging, and performance standards aligned with marketing campaigns

• Monitor call center KPIs related to marketing, including lead conversion rate, contact rate, and appointment set rate

• Ensure call center scripting and processes are compliant with all TCPA requirements

Liaison with Leadership

• Work with Exec team on marketing and company-wide strategic and tactical objectives

• Communicate problems or trends proactively with executive management

Data Analysis and Performance Monitoring

• Continually monitor, analyze and measure department results and adjust as needed to increase efficiency

• Provide all needed budgets and plans

• Develop plans to increase performance of all marketing

• Optimize media and media mix

• Develop proactive tracking measures for all media

Personal Development

• Increase knowledge of marketing, media strategies and the industry

• Develop as a leader and person

WORKING CONDITIONS:

The Director of Marketing will work in the field and in the office; Travel to other offices will be required along with national travel and schedule may include nights and weekends.