Digital Media Manager

Loverly Grey is a small business located in Athens, GA that was founded in 2016 as a Fashion and Lifestyle Blog designed to encourage others to try new things when getting dressed. The mission at Loverly Grey is to empower others to feel their best and spread kindness. We are creative, fast-paced and forward thinking. You’ll be a part of a culture built on kindness with a customer first approach.

What You Will Do:

The Digital Media Manager at Loverly Grey will create and manage communications via social media accounts and digital marketing campaigns. The manager’s duties involve creating and implementing multi-platform media plans and digital marketing campaigns, analyzing online metrics, writing copy and understanding internet trends to increase brand awareness and bring traffic to the Loverly Grey website.

Loverly Grey is not only looking for a self-starter who will build on our social media platforms to generate further engagement, but also a mature, level-headed individual, excited by a fast-paced work environment, who is capable of communicating compassionately with the Loverly Grey community. Sometimes this means navigating new waters, so the ability to create new workflows and remain flexible is key to success.

Responsibilities:

• Planning, development, and publishing of social content calendar to drive social KPIs across different platforms and formats, including feed content, paid social ads, Stories, etc.

• Monitor social media trends, including developments in design, applications, strategy and innovation to stay relevant and effective.

• Copywriting, graphic design, photo editing, and short-form video editing using Adobe Creative Suite and/or other software to optimize content for social media usage.

• Manage digital advertising budget; track expenditures; report on effectiveness

• Work with Director of Operations, Communications Manager and Virtual Assistant to develop content for campaigns

• Engage with community members by asking questions and empathizing to cultivate relationships.

What We’re Looking For:

• 2 years of social media experience

• 2 years of retail/customer service experience

• Extensive knowledge and understanding of social media and networking platforms, and a strong understanding of new media consumer behaviors and trends. Requires a mix of strong interactive, social media background and ability to tackle non-traditional marketing programs.

• Proven track record of generating results, managing teams and collaborating with others on integrated marketing efforts in digital and social media

• Excellent organizational skills and the ability to further organize and build upon current organizational structures.

• Outstanding copywriting skills, with the ability to craft clear, persuasive copy in a variety of mediums.

• Excellent interpersonal, presentation and written communication skills.

• Proficiency with Apple products, WordPress, Canva and Google Workspace Apps.

• Flexibility with nights and weekends

• Extensive knowledge of fashion & social media trends

• Experience working in a complex, fast-paced organization is strongly preferred.

Compensation:

Pay: Based on experience

Ten PTO days off

Job type: Full-Time in Athens,GA

Schedule: Monday- Friday with flexibility on nights and weekends

Education & Experience: At least four (4) years of relevant experience working in the field of social media. Preferred candidate will have previous experience working in an agency or other corporate setting. Equivalent combination of education/experience considered.

Job Type: Full-time

Benefits:

• Paid time off

Schedule:

• Monday to Friday
• On call

Application Question(s):

• Are you local to Athens,GA?

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)

Work Location: One location