What are the responsibilities and job description for the Head of Marketing position at Lovingly?
At Lovingly, we're redefining the gifting experience by combining AI-driven technology with deep human connection. Supporting over 1,500 independent florists, we ensure every gift is meaningful, personal, and effortlessly delivered. Our AI-first mindset extends beyond our products—it's embedded in how we approach marketing, making our team more data-driven, creative, and impactful.
🎯 The OpportunityWe're seeking a Head of Marketing who can harness the power of AI to transform our marketing landscape while delivering measurable business growth. This leader will unite AI innovation, creative excellence, and performance marketing into a cohesive growth engine that drives tangible results across our B2B, B2B2C, and D2C channels, spanning both digital and physical retail environments.
- Pioneer AI integration across marketing operations, from predictive analytics to campaign optimization
- Leverage AI-powered tools to enhance customer segmentation, personalization, and engagement
- Develop scalable AI-enhanced marketing strategies that power next-generation gifting experiences
- Drive continuous evolution of our AI capabilities, including strategic integration of LLMs
- Transform AI-driven insights into actionable marketing strategies and measurable outcomes
- Design and execute multi-channel marketing strategies with direct revenue accountability
- Drive measurable business growth through integrated performance marketing
- Implement AI-powered testing frameworks and data-driven optimization
- Configure predictive modeling to identify market opportunities
- Transform creative initiatives into quantifiable business outcomes with clear ROI metrics
- Create cohesive brand experiences across digital and physical retail touchpoints
- Build and mentor a high-performance marketing team in our hybrid environment
- Create efficient workflows between marketing, product, operations, retail, and data teams
- Establish clear reporting structures demonstrating marketing's impact
- Lead strategic partnerships and marketing innovations
- Foster a culture of innovation and accountability
- Ensure brand consistency while driving performance across all channels
- Implement AI-assisted content creation and optimization strategies
- Lead integrated campaigns across paid media, organic growth, and lifecycle marketing
- Work with agency partners to ensure creative execution drives measurable impact
- Develop data-driven frameworks for measuring brand impact on revenue
- Create compelling omnichannel experiences
✅ Must-Have Qualifications
- 7 years of marketing leadership experience with direct revenue responsibility
- Proven expertise integrating AI into marketing workflows
- Deep experience in performance marketing and full-funnel conversion
- Strong background implementing AI-powered marketing tools
- Demonstrated success leading teams in hybrid work environments
- History of aligning creative execution with quantifiable outcomes
- Experience in B2B, B2B2C, and D2C marketing at scale
- Track record of managing omnichannel brand experiences
💫 Essential Leadership Capabilities
- AI-first mindset with strong understanding of LLMs and predictive analytics
- Structure-oriented leader who builds clear frameworks
- Cross-functional collaborator who ensures seamless integration
- Results-focused manager who develops teams through measurable goals
- Innovation driver balancing creative exploration with implementation
- Experience unifying digital and physical retail marketing strategies
- Proven ability to manage agency relationships
- Competitive salary range between 120,000 and 175,000
- 22 PTO days 12 paid holidays
- Comprehensive benefits (health, dental, vision)
- 401k with 3% salary contribution
- Access to cutting-edge AI marketing tools
- Continuous AI training & professional development
- 25% tuition discount at Marist College
- Hybrid work model combining flexibility with collaboration
- Shape the future of AI-driven marketing in gifting
- Build and scale a high-performance marketing organization
- Drive measurable growth across multiple channels
- Partner directly with leadership to shape company direction
- Innovate at the intersection of digital and physical retail
Please submit:
- Your experience implementing AI in marketing operations
- A specific example of driving measurable revenue growth
- How you've successfully led teams in a hybrid environment
- Your approach to creating cohesive brand experiences
The position requires a leader who can seamlessly integrate our digital and physical presence while driving growth across all business channels. The ideal candidate will demonstrate a strong understanding of both traditional retail marketing and digital innovation, with the ability to create unified experiences that strengthen our brand and drive measurable business results.
