Lead Analyst-Digital Brand Advocate (Communications)

Your Impact

The Lead Analyst - Digital Brand Advocate - Communications is specific to the Digital Category Operations team and will work to drive the enablement of Digital Category and Brand Advocate associates through the dissemination of content focused on critical needs to help run, improve, and drive the digital business. Responsibilities will include: working cross-functionally to identify new training opportunities for the team, while validating usefulness of content for the audience, maintaining existing repository of content, documentation and training materials, seeking new opportunities for continuous education to help the category and brand teams grow their respective businesses, and create communications for the teams. S/he will support Omni-Channel retail strategies and partner with cross functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.

Work with a Winning Team

On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.

Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.

Do your Best Work in Mooresville

This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.

What you will do

• Responsible for producing and communicating content relevant to the Brand Advocate and Digital Category Management team’s around announcements, process and project launches/updates/improvements, upcoming trainings, and reminders all focused on helping to improve the digital business.

• Build and lead training presentations with internal teams to drive strategic plans and create incremental business value.

• Act as the subject matter expert for the supported teams including new team members, provide troubleshooting opportunities, mentoring and take an active role in onboarding and coaching new advocates.

• Consistently report and communicate to Senior leaders.

• Create project plans and align with merchandising and supplier to drive execution.

• Primary point of contact for disseminating department communications and events/meetings

• Provide accurate reporting and insights related to user adaptation rates on tools and applications pre/post trainings around content, product information, assortment, and competitive gaps/opportunities.

• Utilize knowledge of the shopping funnel and site technologies to identify opportunities for the team to optimize the search and browse experience.

• Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience

• Analyze key performance indicators to identify opportunities to improve the online experience, streamline fulfillment, maximize assortment and drive conversion.

• Effectively improve conversion and basket by training associates to leveraging data to optimize cross-sell, up-sell and bundling strategies

• Assist to train associated on how to analyze competitive data to provide SKU and pricing optimization recommendations

• Work closely with content management to both optimize premium content as well as prioritize execution to maximize returns

Required Qualifications:

• Bachelor's Degree in Business, Marketing, Finance, or related field

• 6-7 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management

• Experience in optimizing flexible fulfillment models with a multi-channel retailer

• Experience analyzing assortments to determine gaps and optimize mix

• Ability to analyze and report event and program ROI

• Proven experience leading/facilitating complex projects that require multiple stakeholders and drive impacts across the greater organization

• Proven experience with major consumer brands and how to support/ differentiate them in the digital space

Preferred Qualifications

• Master's Degree Business, marketing, finance, statistics or related field

Benefits

• 401k with up to 4.25% match
• Discounted Employee Stock Purchase Plan (15% discount of strike price)
• Tuition-Free Education
• 10-week Maternity/Parental Leave
• 10% Associate Discount

For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.

About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.

Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.

Pay Range: $81,200.00 - $135,400.00 annually Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.