Chief Marketing Officer

Reports to: President/CEO

Requirements: Bachelor’s Degree required. 10 years related experience in communications, outreach, marketing and/or business development, with at least 5 years in a leadership role. A Financial Services background is preferred.

Qualifications: Strong track record leading credit union marketing, community engagement and communication. Candidates should have strong public speaking, writing, web and ad design, strong analytical, organizational and interpersonal skills. Spanish fluency is strongly preferred. Knowledge of social media. Demonstrate ability to work effectively within a team. Experience with or knowledge of Community Development Credit Unions (CDCUs), Community Development Financial Institutions (CDFIs), or other cooperatives is also a plus.

Employment Status: Exempt, Full Time

Salary Range: $100,000 - $120,000 with a generous benefits package

Location: This hybrid position will primarily work from LESPFCU’s main branch at 37 Avenue B in New York City but will regularly travel between branches.

This is a senior management level position reporting to the CEO. The Chief Marketing Oficer is responsible for marketing, business development, event organizing, resource development, and public relations to facilitate the growth of LESPFCU.

The Chief Marketing Officer is responsible for creating and executing a marketing plan and budget for all branches and ultimately expanding the credit union’s personal and business account base. As part of these duties, the Chief Marketing Officer will also be responsible for putting together the credit union’s yearly Annual Report (layout, design, translations) and public relations – writing press releases and developing relationships with local media – to facilitate the growth of LESPFCU.

An important aspect of this job is outreach. The position requires meeting with potential personal and non-profit account members – at events, organization meetings, and at any function deemed appropriate by the CEO -- and potential business members at their place of business, events or meetings (in coordination with the Business Development Specialist). The position will also require weekend and evening work (up to 30%).

The Chief Marketing Officer will supervise the Marketing Department.

• Design and implement a 1-3 year marketing plan for membership growth and greater utilization of LESPFCU’s products and services by new and current members, with an emphasis on business development.
• Research and analyze the LESPFCU market (membership and community) and work with staff to determine and implement appropriate products, services and programs to service that market.
• Develop relationships with local media, community information outlets and other venues to advertise the programs and services of LESPFCU.
• Develop and maintain relationships with community partners, local businesses, non-profits and organizations to meet their financial needs and those of their constituents.
• Prepare and disseminate LESPFCU marketing and outreach materials, including LESPFCU’s monthly member statement inserts, bimonthly e- newsletters, and press packets.
• Maintain LESPFCU’s website with updated information on products, services, rates and contacts
• Manage LESPFCU’s Annual Report project (layout, design, translations) etc.
• Maintain database of our community partners, media resources, elected official’s information, community business, vendors and other pertinent directory information.
• Ensure translation of all marketing materials.
• Create press releases as needed to disseminate information on innovative programs and partnerships to a national audience in order to demonstrate to a broad range of socially responsible investors the work of LESPFCU.
• As requested by the CEO, represent LESPFCU at roundtables and conferences on a city, state and national level.

• Develop and maintain relationships with business and non-profit organizations, as well as elected officials and public agencies, to identify opportunities for LESPFCU’s growth and resource development through various means including correspondence and meeting attendance.
• Develop and deepen partnerships with LESPFCU’s Selected Partner Groups to recruit new members, engage existing members, and advance LESPFCU’s mission of financial inclusion.
• Participate in community fairs, carnivals, block parties and other outdoor activities that provide LESPFCU the opportunity to display and represent the organization, its products and services.

Resource Development

• Work with senior management to identify member needs.
• Perform research as needed with regard to our current products and services as well as proposed products and services.
• Centralize tracking of key impact data points and develop monthly/quarterly impact reports.
• Prepare borrower profiles and stories that demonstrate the impact the credit union has had on the lives of members and the community.

Event Organizing

• Coordinate our yearly annual meeting.
• Supervise the development of LESPFCU’s events and programs to maximize community involvement, raise resources and recognize key supporters of LESPFCU
• Help coordinate and organize community financial literacy workshops with the Financial Advisor.

• Submit Board reports on a monthly basis that reflect the progress in the above categories.
• Perform all other duties assigned by management for the smooth and efficient operation of the CU.