What are the responsibilities and job description for the Webflow Developer position at Lower?
Here at Lower, we believe homeownership is the greatest wealth creator in America today. Our goal is to make homeownership accessible to more people. We also know the path to get there can be daunting; but it doesn’t need to be.
As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey.
As a mission-driven fintech, everything we do revolves around simplifying the home buying process. Through our growing family of companies and products, our team meets customers where they want to do business at every step of the journey.
Lower has originated, underwritten, and funded tens of billions of dollars in home loans and offers an industry-leading customer experience with ratings of 4.8 on Trustpilot, 4.9 on Google, 4.9 on Zillow, and A from the Better Business Bureau.
We innovate through technology, but our people are what sets us apart.
Job Description:
Overview:
We are seeking a talented Webflow Developer to elevate our front-end user experience and meaningfully improve our top-of-funnel conversion rates. To accomplish this, you will collaborate directly with our SVP of Growth to create engaging, data-driven designs, and then implement / iterate on them within Webflow.
What you’ll do:
- Front-End Conversion Focus: Develop Webflow pages geared toward maximizing form submissions and overall conversion rates.
- Design & Build: Translate Figma design files into responsive Webflow websites that meet performance, accessibility, and aesthetic standards.
- Integrations & Automations: Connect Webflow projects with no-code tools such as Zapier and Airtable, along with APIs and Webhooks, ensuring seamless data flow and process automation.
- A/B Testing & Analytics: Collaborate on A/B tests and iterative improvements, using tools like Posthog for analytics and user behavior insights.
- Documentation & Scalability: Maintain clear documentation of all processes, workflows, and integrations to ensure long-term maintainability and scalability.
- User-Centric Improvements: Work with direct manager and proactively propose new features, optimizations, and design improvements backed by information ana data such as user research, testing, and CRO best practices.
Who you are:
- 2 years of experience in similar role.
- Webflow Expertise: Proven experience building and maintaining Webflow sites (portfolio required) with a strong sense of design and best practices.
- UX/UI Proficiency: Background in crafting user-friendly, high-converting interfaces; adept at using Figma.
- No-Code/Low-Code Tools: Familiarity with Zapier, Airtable, or similar platforms for automation and data flow.
- APIs & Webhooks: Proficient in working with APIs and Webhooks for seamless integrations.
- Data-Driven Mindset: Familiarity with user testing methods (e.g., heatmaps, session recordings, surveys) for data-driven design.
- Team Collaboration: Comfortable collaborating closely with cross-functional teams, including marketing, product, and design; can independently contribute ideas and approaches.
- Agile Mindset: Able to manage multiple projects, adapt quickly, and drive iterative changes based on performance data.
Preferred Qualifications
- React Experience: Experience with React or other front-end frameworks is a plus.
- CRM Experience: Experience working with CRM and customer engagement platforms to manage lead capture, nurturing, and data integrations.
- Custom Code: Implement custom functionalities and interactivity using HTML, CSS, and JavaScript as needed.
Why you’ll love working at Lower:
- You’ll be surrounded by talented, dedicated people who believe in the company’s mission.
- You’ll be able to shape the future of Lower’s user experience.
- You’ll join a locally and nationally recognized best place to work that values promotion from within.
- There is opportunity for professional growth and development.
Plus:
- Competitive compensation plan
- Extended benefit offerings including: Medical/dental/vision
- Paid holidays
- Paid time off
- Parental leave
- Life insurance
- Short- and long-term disability
- Critical Illness and Accident Insurance
- 401K with company match
- Discount on home mortgage refinances or purchase
Job Type: Full-time
Work Location: On-site in either Columbus, OH or Austin, TX
Pay: $70,000 - $95,000
Lower provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Salary : $70,000 - $95,000
