Director of Marketing

Are you a marketing leader with bold ideas and a passion for brand growth?

Do you find yourself dreaming up creative ways to amplify visibility and engage new audiences? Are you excited by the idea of owning and evolving the marketing strategy for a growing, entrepreneurial company? If you have experience in — or curiosity about — commercial real estate, this full-time, in-person role might be your perfect next move.

About Us

We’re a regional commercial real estate appraisal firm with 60 team members across 11 offices. Known for our integrity, precision, and deep market expertise, we serve a diverse client base that includes banks, developers, investors, and attorneys. As we continue to grow, we're investing in a strong, strategic marketing function — and we're looking for the right person to lead it.

Position

As our Director of Marketing, you’ll take ownership of the firm’s marketing function, leading both strategy and execution. This role is ideal for a self-motivated professional who is equally comfortable thinking big and handling the day-to-day details. You will work closely with leadership and cross-functional teams to strengthen brand presence, support client development, and position LPA for continued growth in commercial real estate valuation. You’ll take over marketing efforts with excellent momentum; online presence has expanded an average of 194% per year for the past three years.

Key Responsibilities

• Execute continuation of in place marketing efforts
• Engage and oversee external vendors or freelancers as needed (e.g., design, web development, print, SEO, PR)
• Drive business development efforts by identifying growth opportunities, supporting proposals, and maintaining strong client and industry relationships
• Manage all aspects of marketing execution, including content creation, digital campaigns, social media, email marketing, and website updates
• Ensure consistent brand messaging across all platforms and materials
• Track marketing performance, analyze data, and provide insights to inform decision-making
• Collaborate with leadership, appraisers, and operations to ensure alignment across departments
• Coordinate with LPA Research to create enterprise-level market reports and analyses that enhance the organization as a true thought leader in the space

Qualifications

• 5 years of progressive marketing experience, preferably in the commercial real estate industry
• Demonstrated success in both strategic marketing and hands-on execution
• Strong communication and relationship-building skills, with a focus on tact and professionalism
• Proven ability to work collaboratively across teams while managing independent responsibilities
• Comfortable managing vendors and creative partners
• Some expertise and experience in graphic design a plus
• Desire to lead, as long-term plan is to create a full Marketing Team
• Proficiency with marketing platforms and tools (CRM, CMS, analytics, design tools, etc.)
• Bachelor’s degree in marketing, advertising, communications, business, or a related field.
• Team-oriented humble spirit with a desire to learn and grow

Perks & Culture

• A close-knit, values-driven team environment
• Opportunities to take ownership and make a visible impact
• A beautiful office in Irving, TX with convenient access to DFW and the greater Dallas-Fort Worth area
• Competitive compensation and benefits package