What are the responsibilities and job description for the Customer Insights, Senior Manager position at Lowes?
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Your Impact
The primary purpose of this role is to provide insightful understanding of market trends and consumer insights to decisions made by senior leadership and across the enterprise. The Senior Manager, Market Share will lead the market trend & market share intelligence program, including educating business partners in how to use market share information to identify opportunities and guide decision making.
What you will do
- Partners with key business partners in Merchandising, Marketing, Planning, Digital or Store Ops on Lowe’s strategic initiatives, translating business needs into research plans, so that the customer is at the center of decision making.
- Ensures research output / data analysis is high-quality and error free, while also delivered in a simple and compelling narrative
- Understands research trends and new methodologies and applies them to research plans to drive better business decisions and success.
- Designs, executes, and summarizes research, taking insights, analytics, customer frameworks, and models to drive impact and action behind those insights.
- Integrates data & insights from multiple projects into a strategic & cohesive story drive growth
- Shares business recommendations with senior leaders across Lowe’s, and serves as direct business link to answer key questions for cross functional partners
- Effectively manages the work assignments of analysts and senior analysts on team, coaching them as appropriate, across a global team in the US and India
- Stays up to date on changing industry and competitive dynamics and incorporates into insights and narratives.
- Acts as an advocate for the customer, helping business partners put themselves in the Lowe’s customers’ shoes
- Stays current on best-in-class research & customer data providers, techniques, tools, and innovations
- Focused on continuous improvement, and looks to democratize data in a cost-effective manner, leveraging tools & technology to reduce manual workload and human error
Required Qualifications:
- Bachelor's Degree Business, Marketing, Finance, Statistics, Econometrics, Information Sciences, Applied Quantitative or related field
- 7 years working in professional environment, with at least 5 years focused on consumer insights / competitive intelligence
- 5 years Proven experience coaching others and operating as a team to drive business impact
Preferred Qualifications:
- Master's Degree In a related field (e.g. Master's in Market Research, Behavioral Psychology, MBA)
- Experience working in a retail environment
- Experience working with at least one Market Share Data Platforms (e.g., Circana, Numerator, Traqline, Yipitdata, etc)
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2023 sales of more than $86 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
