What are the responsibilities and job description for the Marketing Manager - Sports Experience & Event Planning position at Lowes?
Your Impact
The Manager of Sports Experience & Event Planning will be responsible for curating and executing exceptional experiences for Lowe's executives, guests, customers, and partners. This position will serve as a brand ambassador, representing the company at events and engaging with guests and stakeholders and uphold high standards of professionalism, customer service, and attention to detail in all interactions. This manager will oversee all aspects of hospitality and experiential initiatives to ensure memorable interactions that reflect on the Lowe's brand values and leave a lasting impression.
What You Will Do
Design and implement innovative experiential programs and events that align with the company's brand identity and objectives.
Manage all aspects of guest hospitality, including accommodations, catering, transportation, and entertainment.
Develop strong relationships with vendors, partners, and venues to negotiate contracts and secure resources for events.
Collaborate with marketing and sales teams to integrate experiential initiatives into broader marketing campaigns and strategies.
Lead a team of hospitality staff and agency resources, including training, scheduling, and performance management.
Monitor event budgets and expenses to ensure cost-effectiveness and efficiency.
Evaluate the success of events through metrics, feedback, and post-event analysis, making recommendations for improvement.
Coordinate executive leadership hosting at high-profile events, including but not limited to the Super Bowl, major sports championships, and other significant industry gatherings. Oversee the logistics of executive transportation, accommodations, and entertainment for high-profile events.
Manage a large inventory of tickets to multiple events, ensuring proper allocation, distribution, and tracking.
Liaise with event organizers, sponsors, and VIP guests to facilitate seamless experiences and hospitality arrangements.
Maintain confidentiality and discretion when handling sensitive information related to executive hosting and guest arrangements.
This position manages/supervises people
Minimum Qualifications
Bachelor's Degree Hospitality Management, Marketing, Business Administration or related field
6-8 years of experience in event planning, hospitality management, or experiential marketing
2-3 years of leadership experience, with the ability to motivate and inspire a team and agency resources to deliver exceptional results.
Preferred Skills/Education
Prior experience managing hospitality and logistics for high-profile events, preferably in the sports or entertainment industry. Familiarity with VIP protocols and expectations for executive hosting.
About Lowe's
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
