What are the responsibilities and job description for the Sr Analyst-Digital Brand Advocate position at Lowes?
Your Impact
The Sr Analyst-Digital Brand Advocate will work with strategic suppliers and Online Merchants to optimize brand focused, online customer experiences on Lowes.com. The Sr Analyst, will build strong business relationships with suppliers to analyze and improve online sales, traffic and conversion through identifying and improving product assortment, online content, browse behavior, promotions, fulfillment, inventory and returns. This role will ensure that existing, new and promotional items are optimized and offer support when suppliers need help with online/system troubleshooting. They will also be responsible for understanding customer behavior, building strategic plans and leading presentations with supplier and merchandising partners to gain alignment on planned initiatives. They will support Omni-Channel retail strategies and partner with cross-functional leadership to identify process improvement opportunities that will optimize effectiveness leading to brand renewal and growth.
Work with a Winning Team
On our team, you'll have the chance to shape the future of retail technology while working alongside talented individuals and leaders who share your passion for innovation and excellence. Our CEO is forward-thinking when it comes to tech, and with a technology team led by one of Forbes Top 50 CIOs you can come to work knowing you’ll have the tools, tech, and support needed to advance your skills.
Since we’ve been in business for over 100 years, we’ve built an excellent track record of growth and success. We also know what it takes to create an inclusive culture that supports you. Here you have the freedom to team up and collaborate, explore your every curiosity, and help us shape the future of retail.
Do your Best Work in Mooresville
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration.
What You Will Do
Analyze key performance indicators to identify opportunities to improve the online experience and drive conversion
Leverage inputs from CSAT, reviews and Q&A to continuously improve the overall customer experience for assigned brand(s)
Act as the subject matter expert for the supported brand(s) assortment and strategy
Primary point of contact for issues pertaining to online SKU presentation and brand performance.
Build and lead presentations with suppliers and merchants to support strategic plans and analyze execution.
Provide accurate reporting and insights across the digital channel related to content, product information, assortment and competitive gaps/opportunities
Effectively improve conversion and basket by leveraging data to optimize cross-sell, up-sell and bundling strategies
Create project plans and align with merchandising and supplier to drive execution.
Analyze competitive data to provide SKU and pricing optimization recommendations
Utilize knowledge of the shopping funnel and site technologies to optimize the search and browse experience for assigned brand(s)
Work closely with content management to both optimize premium content for assigned brand(s) as well as prioritize execution to maximize returns
Serve as a mentor for less experienced Analysts
Individual Contributor
Minimum Qualifications
Bachelor's Degree Business, marketing, finance, statistics or related field and 4-5 years e-commerce/digital/Retail Merchandising, Digital Marketing or Vendor Management
Experience in vendor management systems, digital marketing, ecommerce, and merchandising
Proven experience with major consumer brands and how to support/ differentiate them in the digital space
Experience in optimizing flexible fulfillment models with a multi-channel retail
Preferred Skills/Education
Master's Degree Business, marketing, finance, statistics or related field
Benefits
· 401k with up to 4.25% match
· Discounted Employee Stock Purchase Plan (15% discount of strike price)
· Tuition-Free Education
· 10-week Maternity/Parental Leave
· 10% Associate Discount
For information about our benefit programs and eligibility, please visit https://talent.lowes.com/us/en/benefits.
About Lowe’s
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs
focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.
