What are the responsibilities and job description for the Digital Marketing Specialist position at LPi?
DIGITAL MARKETING SPECIALIST
The Digital Marketing Specialist is responsible for building engaging, colorful emails for our varied audiences: church, community, local business, and internal. The role involves collaborating with a Marketing team to produce email campaigns. The Digital Marketing Specialist then measures the effectiveness of these campaigns via metrics and data, providing reports to various team members and making changes to the process for improved email performance. The success of this position will depend on an individual's ability to work quickly, be flexible, communicate strongly, and actively research best practices for email marketing.
ESSENTIAL DUTIES IN THIS ROLE
- Manage the execution of marketing campaigns, lead nurturing programs, and promotions through email marketing automation
- Measure results and optimize the lead nurturing workflows to convert leads into customers
- The ability to pull and use data to tell a story through data visualizations to support cross functional departmental goals and initiatives.
- Provide and compile marketing reports by pulling data from internal systems
- Troubleshoot technical issues with all marketing operational systems.
- Collaborate with the Marketing team to develop and complete projects and initiatives.
- Regularly utilize strong organizational, problem-solving and analytical skills to multi-task a variety of duties by working both independently and as part of a team.
- Assist with maintaining content and building pages on the company website.
- The strong desire to grow your career with us.
WHAT YOU BRING TO THIS POSITION
- Bachelor’s Degree in Marketing, Business, Communications, or related field
- 2-4 years in a Business-to-Business fast-paced team environment
- 1-3 years experience working with an e-mail marketing tool preferably Marketo or Pardot
- 1-3 years experience managing data and campaigns in Salesforce or other CRM
- 1-3 years experience with a BI tool such as Tableau or equivalent
COMPENSATION AND BENEFITS
LPi is committed to the health and wellness of our employees. We use a five-category total wellbeing system to analyze the benefits that help contribute to our employee’s total wellbeing. Don’t just come to work. Thrive at work!
LPi is committed to the health and wellness of our employees. We use a five-category total wellbeing system to analyze the benefits that help contribute to our employee’s total wellbeing. Don’t just come to work. Thrive at work!
- Base Salary between $45,000 and $55,000.
- Benefits package the first of the month following employment
- All employee bonus program rewarding up to $2000
- Comprehensive onboarding and continual development
- Medical, Dental, and Vision Insurance Package
- Dependent Care Flexible Spending Account
- Company-paid Short-Term Disability and Life Insurance
- Paid Parental Leave
- 401k match
- Paid Vacation time, Holidays, and even your Birthday off
- Paid Community Service Hours & Matching Donation programs
WHY LPI?
We believe that where you work matters and that our employees make a difference. We’re passionate about serving our customers with the resources they need to engage with the next generation. For five decades LPi has been the leader in print and digital communication and has helped thousands of nonprofits, churches, and communities intentionally communicate with their audience and grow their engagement. Our Core Values are pivotal to our employee satisfaction. Visit our website to learn more: https://www.4lpi.com/
We are an equal opportunity employer
We believe that where you work matters and that our employees make a difference. We’re passionate about serving our customers with the resources they need to engage with the next generation. For five decades LPi has been the leader in print and digital communication and has helped thousands of nonprofits, churches, and communities intentionally communicate with their audience and grow their engagement. Our Core Values are pivotal to our employee satisfaction. Visit our website to learn more: https://www.4lpi.com/
We are an equal opportunity employer
#JT4LPI
Salary : $45,000 - $55,000
