What are the responsibilities and job description for the VP, Public Relations position at LPL Financial?
Job Overview :
We are seeking a seasoned and dynamic public relations expert to help lead the firm’s inbound and outbound media relations and create effective PR strategies that result in positive coverage and foster a sense of trust and connection with our brand. The successful candidate will have a proven record of successful PR campaigns for large companies in addition to strong content creation skills, existing media relationships and the ability to manage and guide agency partners.
Reporting to our SVP, Public Relations and Communications, this leader will be responsible for media strategy and planning to increase proactive media outreach and improve planning and responsiveness. The person in this role will be responsible for partnering across the business to create strategy in support of the firm’s objectives and key results, leading public relations campaigns, including earned and social media, crisis communications support, thought leadership positioning and executive visibility.
This person brings a multi-stakeholder, business-driven mindset to public relations, with the ability to be proactive while also being mindful of potential reputational risks. As a subject matter expert within the public relations function, this person will have excellent partnership skills with an ability to quickly identify opportunities for storytelling and action. They will have a combination of experiences and transferrable skills that enable them to articulate PR campaign strategies, to combine long-term strategic thinking with an ability to opportunistically participate in news cycles, respond to crisis events, and to report on results using data-driven measurement and media analytics insights.
Responsibilities :
- Define LPL’s media strategy in to promote LPL’s corporate strategy, brand and client advocacy role in the industry
- Leverage and build relationships with targeted top-tier and trade media contacts within the financial services and business industries
- Lead a team of public relations subject matter experts across Corporate Strategy & Client Advocacy; Technology, Operations, Product / Platforms, and Services
- Act as a primary point person for the firm’s public relations agency and ensure all PR activities are aligned
- Create and execute public relations strategies and supporting activities, including press releases, media pitching, thought leadership / feature articles
- Establish regularly collaboration touchpoints with business stakeholders and subject matter expert partners (Investor Relations, Business Unit SMEs, Marketing, etc.) to ensure messaging alignment and coordination of communications activities
- Maintain and communicate a centralized view of all PR activities including planned press releases, campaigns, upcoming events & speaking, interview requests and outcomes
- Analyze and report monthly and quarterly on media metrics and KPIs, providing executive-level media analysis of news trends, competitor news, LPL coverage and industry topics.
- Proactively pitch new ideas for generating earned media coverage and lead the PR team’s execution of proactive media outreach
- Prepare executive spokespersons for media interviews using prepared briefing books, key messages and media Q&A
- Prepare media response and client response (as needed) to mitigate the impact of corporate reputational issues and crisis situations
- Manage and maximize agency resources to serve as an extension of the LPL PR team.
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
- Manage, mentor and develop staff using a supportive and collaborative approach on a consistent basis
What are we looking for?
We want strong collaborators who can deliver a world-class client experience . We are looking for people who thrive in a fast-paced environment , are client-focused , team oriented , and are able to execute in a way that encourages creativity and continuous improvement .
Requirements :
Core Competencies :
Preferences :
LI-PA
Pay Range :
136,400-$227,300 / yearActual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play – such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!
Company Overview :
LPL Financial Holdings Inc. (Nasdaq : LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor ("RIA") firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.
At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.
Join LPL Financial : Where Your Potential Meets Opportunity
At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.
Salary : $136,400 - $227,300
