What are the responsibilities and job description for the Associate Director, Digital Media position at LT?
Job Description
Job Description
Salary : Overview :
Bring your expertise in Paid Search, Paid Social, and Programmatic advertising to help craft and execute integrated campaigns that deliver results for our clients. With a focus on collaboration, youll partner with account services, creative, SEO, and web teams to ensure our campaigns are aligned with broader marketing strategies.
As one of the leaders on the digital media team, youll play a hands-on role in planning, executing, and optimizing campaigns while also contributing to the strategic direction of our accounts. Your ability to translate data into insights and insights into action will be key in delivering success for our clients.
What Youll Do :
- Partner with account services, creative, and SEO teams to ensure seamless collaboration across all aspects of campaign development and execution.
- Develop and oversee strategic media plans across Paid Search, Performance Max, Paid Social, and Programmatic campaigns, ensuring alignment with client objectives.
- Lead the execution, monitoring, and optimization of campaigns to maximize performance and ROI.
- Deliver actionable insights and create impactful client reports that demonstrate campaign success.
- Evaluate and test emerging media platforms, sharing opportunities to enhance client results.
- Assist the business development team in discussing new opportunities with potential new clients.
- Participate in client meetings to present performance data, provide strategic recommendations, and outline future opportunities.
Qualifications :
