What are the responsibilities and job description for the Senior Account Manager position at LT?
Job Description
The Senior Account Manager is responsible for retainer and/or project-based engagements, including the ownership of client relationships, strategic oversight to ensure alignment with
client goals/objectives, and identifying areas of opportunity for growth.
Essential Duties and Responsibilities
- Be a catalyst for idea sharing and cross-department collaboration to advance the way we work, think, and deliver for clients - an innovative and creative problem-solver and change-driver while controlling the big picture
- Work with an entrepreneurial spirit and strategic mindset to identify areas of opportunity for your client’s business, and revenue opportunities for the agency
- Lead the process of identifying, solutioning, planning and delivering proposals to support in-account client revenue growth, including preparation of presentation decks
- Establish and maintain positive relationships and rapport with internal and external client teams (including C-suite Executives) to reflect true partnership in order to achieve goals and objectives
- Guide a variety of clients and internal teams through LT's custom services tailored to meet individual client needs and to achieve results aligned with strategic goals
- Maintain awareness of client industry trends, pressures, and internal demands to ensure LaneTerralever provides the right response as/when needed in a proactive manner
- Must have experience and a strong understanding of all Marketing disciplines including Customer Experience (CX), Digital/Growth Marketing (SEO, CRO, Digital Media), Content Marketing, Creative, Paid & Earned Media, Brand Strategy and Website UX & Development
- Write Scopes of Work and Change Orders for client review and approval
- Work with internal teams to strategically plan execution of work in the most efficient and effective way possible
Qualifications
- Strong knowledge of and passion for growth/performance-based marketing strategy and execution, including account-based marketing, digital media, SEO, CRO, and email. Experience in creative production, traditional media, content creation and public relations is a plus
- Minimum 3 years of account or project management experience within an agency setting or in-house marketing team
- Excellent written and oral communication skills for effective communication with clients, and internal staff/management team, including the ability to frame communication in a persuasive way
- Confidence to purposely drive towards results while constantly problem-solving and engaging the commitment of others is essential
- Ability to address client feedback and requests, while maintaining healthy client and internal relationships
- Ability to learn quickly and thoroughly while continually recognizing and adapting to change
- Experience in developing project plans based on client goals/requirements, and proactively managing budgets
- Driven to get things done, and able to thrive in a self-starter environment while working at a faster than average pace
- Excellent organization and prioritization skills, with ability to manage multiple priorities across accounts, projects, and teams at the same time
- Ability to effectively delegate work
- Experience working within Agile project methodology is a plus
