Director of Sales

 LTD Hospitality Group is seeking a highly motivated Director of Sales to lead sales and marketing efforts for an extended stay hotel. This role requires a strategic leader with a proven track record in driving revenue growth, optimizing occupancy, and increasing market share. The ideal candidate will be passionate about developing effective sales strategies, collaborating with cross-functional teams, and fostering strong client relationships. With a focus on achieving revenue goals, pricing strategies, and budget management, this position offers a great opportunity for those looking to thrive in a dynamic, growing company. 

Job Objective 

 

The Director of Sales leads the sales and marketing efforts for an extended stay hotel, driving revenue growth and market share through strategic initiatives. This role is responsible for achieving optimal occupancy, ADR growth, and total revenue, all while meeting or exceeding profit objectives. 

 

The Director of Sales develops and implements comprehensive sales and marketing strategies by analyzing market trends, identifying opportunities, and understanding the needs of target audiences. This role ensures the execution of effective plans to maximize revenue and enhance the hotel’s competitive positioning in the market.

Duties & Task

 

1.       Performance Management: Focus efforts on key performance metrics to drive impactful results in occupancy, ADR, revenue, and market share. Prioritize initiatives that deliver measurable outcomes aligned with property objectives.
2.       Team Collaboration: Coordinate the involvement of sales support personnel (if applicable), front desk associates, revenue management, and corporate support teams. Work closely with General Managers to ensure performance objectives and customer expectations are consistently met.
3.       Revenue Optimization: Implement and manage field support tools such as training programs, productivity initiatives, territory planning, and customer communication platforms to positively impact property revenue goals.
4.       Forecasting & Analysis: Actively participate in property forecasting efforts, ensuring timely and accurate revenue estimates. Maintain a deep understanding of the corporate, group, and crew segments to drive informed business decisions.
5.       Pricing Strategies: Collaborate with revenue management teams to optimize pricing strategies, analyze demand patterns, and identify opportunities to enhance profitability and market positioning.
6.       Budget Management: Develop and manage sales and marketing budgets, ensuring expenditures align with allocated resources. Regularly report performance metrics and results to senior management.
7.       Market Insights: Stay ahead of industry trends and conduct competitive analyses. Use market insights to inform decisions on pricing, product offerings, and marketing strategies that position the property for success.
8.       Customer Engagement: Proactively engage key customer accounts, clarifying and validating requirements. Serve as a senior point of contact for key clients, fostering strong relationships to enhance customer satisfaction and loyalty.
9.       Internal Relationships: Build collaborative relationships with LTD Hospitality Group personnel, including sales leaders, support teams, and operational liaisons. Facilitate frequent communication and teamwork to align efforts across the organization.

Organizational Alignment & Accountability

1.       The position reports directly to the property General Managers.

2.       Meets assigned individual quotas for revenue generation, sales activities, profit and strategic objectives.

3.       Accountable for the thorough implementation of all customer-related initiatives.

4.       The position is responsible for the achievement of sales, profit and strategic objectives.

5.       Accountable for accurate and on time sales reporting, essential for organization effectiveness.

6.       Directly manages sales objectives and conducts weekly review meetings with the property General                      Manager to include scheduled sales activities, upcoming appointments, action plan accomplishments,                group pace, account production for the property and revenue production.

 
Required Knowledge, Skills, and Abilities (KSAs)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Additionally, the requirements listed below are representative of the knowledge, skills and or ability required.

 

1.    Three to five (3 to 5) years of hotel sales leadership experience

2.    Direct experience with some or all the following hotel sales categories:

              a.   Business Travel Sales

              b.   Government Transient and Group Sales

              c.   Corporate, Social, Tour and Travel Group Sales

              d.   Crew Sales

              e.   Catering Sales

3.   Solid budget management skills that include forecasting, file balancing, auditing, research and segment sales reviews

4.   Knowledge of hotel operations, competitive set rates, property positioning, promotional offers and packaging

5.   Proficiency in Microsoft Office products, Sales CRM, etc.

6.  Bachelor's degree in related field preferred

LTD Hospitality Group has taken pride in superior hotel development and management for more than 30 years and is a recognized leader managing top-performing brands under Marriott, Hilton, Hyatt and InterContinental Hotel Group flags.

LTD’s core values focus on people, relationships and opportunities.  The LTD culture was established by the founding partners and to this day continues to guide the successful performance and profitability of our hotels, while maintaining the highest standards of quality, service and cleanliness.

 The greatest key to our success is our people. Our diverse team of associates is responsible for creating a distinctive experience that keeps our customers coming back. We recognize that our people are our most valuable asset and are committed to investing in them.  We provide comprehensive training, as well as career advancement opportunities for all of our associates. We also offer competitive benefits to ensure that a career at LTD is satisfying and rewarding in all aspects.

Great Benefits:

 

For more information about joining the LTD family, please visit www.ltdhospitality.com . We look forward to hearing from you!

LTD is committed to providing equal employment opportunity in all aspects of employment to all applicants and employees, regardless of age, color, race, religion, sex (including pregnancy, gender identity and sexual orientation), national origin, disability, veteran status, genetic information or other legally protected status.