What are the responsibilities and job description for the Marketing Manager, Product position at LTK USA?

LTK's mission is to empower the world's premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and we're looking for team members who want to create, innovate and disrupt an industry.

We empower our team members to drive innovation, create value, and continue to spearhead the creation of this industry a game changer when it comes to career growth.

Position Title

Product Marketing Manager, Creator Shopping Platform

About the role

Responsible for helping our customers find success with our features, products and platform, the Product Marketer for the Influencer Platform will shape our product offerings and how we position them internally and externally. This dynamic, high-impact position will collaborate closely across functions including Product, Engineering, Data, Creator Success, Sales, and the rest of Marketing to drive product awareness, adoption and retention.This position will manage an operational coordinator to oversee creation of all digital marketing assets.

How you will make an impact

Plan and execute high-impact launches for our influencer and shopper communities.
Collaborate to define positioning statements and messaging for products, apps and key features.
Initiate product campaigns that are appropriate for different segments of influencers as retention support.
Own assigned relationships of product managers and launching their products / features / enhancements.
Plan, write and distribute short-form and long-form content that helps acquire, retain and grow the LTK influencer base. Content to include : email, web, in-app, webinars, videos, case studies, testimonials, whitepapers, playbooks, etc.
Own all long-form education course content for retention of Creators for digital and in-person events.
Develop sales materials including sales decks, datasheets, ROI calculators, battle cards, etc.
Monitor competition and assess features / benefits to make recommendations for LTK.
Utilize insights to measure, monitor and optimize the success of product marketing programs, content and campaigns.
Serve as the subject matter expert and evangelist for marketing, sales and service as it relates to LTK.
Manage operational support to work with Demand Generation to build campaigns that highlight the latest LTK products / features.

What you will bring to LTK

6 years of experience launching & scaling consumer apps, products, or services for global consumer and / or media brands.

Influencer, influencer marketing, or content discovery in-app experience is preferred.

Proven experience in growing consumer businesses through sustained customer engagement.

Deep, established proficiency in storytelling and narrative-building.

Expertise knitting together a broad range of customer listening posts and data sources such as audience research, community feedback, customer support, behavioral analytics, etc.

Demonstrated success working cross-functionally with product management, sales, marketing, PR, and creative functions on driving growth through product marketing initiatives.

A mindset focused on seizing opportunities and moving with urgency

Dedication to fierce prioritization and operational excellence

Adaptability to a dynamic, fast-moving environment

A growth mindset and openness to feedback

Preferred capabilities :

Remarkable attention to detail and organizational skills, with the ability to prioritize effectively and toggle between long-term strategies and short-term tasks easily.

Autonomously lead and manage a small team to prioritize for efficiency.

Exceptional writing and editing skills.

Ability to get results in a collaborative, fast-paced environment.

Strong analytics and business acumen, leveraging results to make recommendations for future actions.

Positive and entrepreneurial-minded team player with an internal drive to hit goals and deadlines.

Scrappy and self-directed style.

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What we offer

The opportunity to be part of the leading global company in creator commerce

A remote-first, productivity-first environment

Competitive compensation and benefits package to meet the needs of you and your family

401(k) with LTK company matching

Medical Insurance, Vision Insurance, Dental Insurance

Paid Maternity Leave and Paid Paternity Leave

Summer Fridays and Flexible PTO

About LTK

Founded in 2011, LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands, creators, and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today, premium lifestyle creators in 160 countries drive more than $4 billion in annual retail sales through their LTK Shop profiles. More than 40 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. More than 7,000 retailers and 1M brands partner with LTK to gain access to its global creator network for content that converts against performance-driven, cross-channel KPIs. LTK is headquartered in Dallas, TX, and currently operates on five continents.

Our mission

To empower the world's premium lifestyle Creators to achieve maximum economic success.

Our values

Here to win

Commit to the journey

Work well

Commitment to diversity

LTK believes diversity, equity, and inclusion are fundamental obligations that strengthen our team. We employ a diverse, multi-disciplinary team to build a meaningful company and culture.

For US-Based Roles : We are not offering new sponsorships opportunities at this time for persons requiring employment visas, such as an H-1B; authorization to work in the U.S. is a precondition of employment.

Any unsolicited resumes / candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees

LTK is an Equal Opportunity Employer.

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Salary : $4

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