What are the responsibilities and job description for the Marketing Coordinator position at Lu Engineers?
Assist in the development and implementation of marketing strategies to promote products and services.
Conduct market research to identify trends, customer preferences, and competitive analysis.
Manage social media accounts by creating engaging content, monitoring interactions, and analyzing performance metrics.
Support SEO efforts by optimizing website content and collaborating with the web development team on HTML updates.
Coordinate digital marketing campaigns, including email marketing, online advertising, and performance marketing initiatives.
Collaborate with cross-functional teams to ensure cohesive messaging across all marketing platforms.
Monitor budgets for marketing projects and provide regular updates on expenditures.
Analyze campaign performance using analytics tools to measure effectiveness and recommend improvements.
Skills
Job Summary
Lu Engineers, a consulting engineering firm, seeks Marketing Coordinators for our Buffalo and Rochester Offices. These positions support the business development and marketing efforts of our six New York State-based offices.
The Marketing Coordinator’s main focus is to develop, design, coordinate, proofread, assemble and ship proposals and qualifications packages to team partners and prospective clients, ensuring complete and timely responses. Develop, design, edit and proof read print and digital marketing communications collateral including staff resumes and firm project profiles. The Marketing Coordinator is also required to represent the company at occasional networking events, trade shows and conferences. The position includes occasional supportive office administrative duties.
Required experience and skills include:
Bachelor’s Degree in Marketing, Communication or equivalent or 2 years commensurate experience in a marketing setting
Excellent writing skills, with the ability to deploy proper grammar, punctuation and correct spelling
Ability to collaborate with technical staff, and work within a team environment
Ability to simultaneously work on multiple projects and adhere to strict deadlines
Proficiency in Adobe InDesign and Microsoft Office Products
Strong organizational skills and attention to detail
Desired but not required experience includes:
Graphic design capabilities
Experience with a consulting-based business
Experience with CRM programs, and Deltek Vantagepoint for Professionals.
Proficiency in digital marketing techniques, including SEO, social media marketing, and performance marketing.
Job Type: Full-time
Pay: $27.00 - $31.00 per hour
Benefits:
- Dental insurance
- Health insurance
- Paid time off
Schedule:
- 8 hour shift
Work Location: In person
Salary : $27 - $31
